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Business Marketing Strategy: Prices High Quality?

Paperblog Pick in Business

Business Marketing Strategy: Low Prices Or High Quality?

Which Do Customers Really Want? Which business marketing strategy is more effective at satisfying customers: lower prices or higher quality? Read more

Paperblog Pick in Business

Socio-Economic Change Requires Real Entrepreneurs

A term I’m hearing more and more these days is “social entrepreneur.” In the simplest of terms, these are people who seek to generate “social value”, rather than profits, and use... Read more

LATEST ARTICLES BY PAPERBLOGGERS

7 Steps to Productive Business Use of Social Media

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Read more

The 18 August 2013 by Martin Zwilling
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Business Marketing Strategy: Low Prices Or High Quality?

Which Do Customers Really Want? Which business marketing strategy is more effective at satisfying customers: lower prices or higher quality? Read more

The 29 August 2013 by Marketingtango
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7 Tips For Entrepreneurs Who Like To Work Alone

You can’t win as an entrepreneur working alone. You need to have business relationships with team members, investors, customers, and a myriad of other support... Read more

The 29 August 2013 by Martin Zwilling
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Socio-Economic Change Requires Real Entrepreneurs

A term I’m hearing more and more these days is “social entrepreneur.” In the simplest of terms, these are people who seek to generate “social value”, rather tha... Read more

The 28 August 2013 by Martin Zwilling
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From Pit to Pinnacle: An Integrated Marketing Success Story

A chance to learn without getting burned. That’s the beauty of reading other companies’ integrated marketing case studies, including the one about First... Read more

The 20 August 2013 by Marketingtango
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Property Rights and Women’s Economic Participation in Bangladesh

Collecting milk from women dairy farmers in Bangladesh. (Photo: Akram Ali/CARE Bangladesh)Although exact data is difficult to come by, it is estimated that wome... Read more

The 28 August 2013 by Center For International Private Enterprise
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Death and the Penguin: Corruption, Entrepreneurship, and Hope in Ukraine

Recently I stumbled across Andrey Kurkov’s Death and the Penguin, a deadpan satire of a single man and his pet penguin struggling to get by in Ukraine’s... Read more

The 29 August 2013 by Center For International Private Enterprise
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Preparing for Supply Chain Disruptions

"After tsunamis, protests, wildfires, and riots — to name just a few recent major disruptions — few managers can be unaware of companies' vulnerability to the... Read more

The 26 August 2013 by Stephendeangelis
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Marketing Strategy: How One Company Captured Pet Owners’ Hearts & Minds

It’s been said that there’s no greater pair than a boy and his dog. Unless it comes to integrated marketing, when pet food maker Royal Canin Canada found that... Read more

The 07 August 2013 by Marketingtango
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McDonald’s and Supersized Wages

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The 30 August 2013 by Fsrcoin
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