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LATEST ARTICLES BY PAPERBLOGGERS

The Intricate and Beautiful Patterns of Rangoli

Just every Indian would agree to this, isn't it? Since childhood, I have been accustomed to seeing how young girls and women of the house decorate their... Read more

The 10 June 2016 by Amreen Shaikh
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Why Mobile Ad Initiatives Must Start with Publishers

It’s no secret where our hands and eyeballs are dozens of times a day: the smartphone and other mobile devices. Yet, advertisers are slow to bring their... Read more

The 09 June 2016 by Themarioblog
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Gone to the Beach!

It is that time of the year when I join my family for a beach vacation. Hope your have some summer time off as well. TheMarioBlog will return in early August.... Read more

The 28 June 2016 by Themarioblog
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Argentina’s La Voz: It is a Switch to Berliner Format

La Voz del Interior has published for 104 consecutive years in Cordoba, the second largest city in Argentina. The newspaper is a part of the family. This... Read more

The 10 June 2016 by Themarioblog
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API Building and the Campaign to Save It

For many in our industry, the American Press Institute represents one of the premiere centers for training in the country. Today, the Marcel Breuer-designed... Read more

The 24 June 2016 by Themarioblog
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La Presse+: A Success Story, Part 3-the Advertising

I spent a full day with the top management team of La Presse + and emerged with a clear picture of why La Presse+ is without doubt the most successful... Read more

The 06 June 2016 by Themarioblog
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Are Programmatic Guaranteed and Automated Guaranteed the Same Thing?

This article is an update of our October 2015 post entitled “What’s Programmatic Guaranteed?“ The ad tech industry is constantly evolving. New definitions pop u... Read more

The 21 June 2016 by Smartadblog
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Argentina: La Nueva to Discontinue Daily Print Edition

It is a first for Argentina, although more of a trend that is catching on worldwide: discontinuation of the print edition of a long established newspaper, but... Read more

The 27 June 2016 by Themarioblog
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La Presse+: A Success Story, Part 2—the Concept and the Technology

I spent a full day with the top management team of La Presse + and emerged with a clear picture of why La Presse+ is without doubt the most successful... Read more

The 03 June 2016 by Themarioblog
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La Presse+: A Success Story, Part 4-the Design Details

I spent a full day with the top management team of La Presse + and emerged with a clear picture of why La Presse+ is without doubt the most successful... Read more

The 07 June 2016 by Themarioblog
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