Media Magazine

Argentina’s La Voz: It is a Switch to Berliner Format

Posted on the 10 June 2016 by Themarioblog @garciainteract
This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog is Monday, June 13, and I will be reporting from Cartagena, Colombia, during teh WAN IFRA World Congress.
Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format
La Voz said goodbye to its broadsheet format Sunday, June 5, trading it for a Berliner format.
Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format
The first two days after the introduction of the Berliner format
Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format
Readers of La Voz sent us pictures of them reading the first Sunday edition of the newspaper in the Berliner format. Great reactions overall.

The team of La Voz del Interior, of Cordoba, Argentina, has made June 5, Sunday, a historical moment in the history of that 104-year-old newspaper.  It was that day that the citizens of Argentina's second largest city woke up to a smaller, easier to manage version of their newspaper.  The people of Cordoba take their newspaper seriously, and welcome it as a member of the family.

On the first edition with the new format, a long time reader declared that he had been reading the newspaper since 1949 and that, in fact, his grandfather had taught him to read using La Voz.

For us at Garcia Media, La Voz is also a member of the family.  I first became involved with a redesign of La Voz in 1995, workinhg closely with the then art director, the late Miguel (Cachoito) Di Lorenzi, a man with a passion for typography, design and illustration.  Later in the early 2000s, our team at Garcia Media LatinAmerica, Buenos Aires, formed by  senior art directors Rodrigo Fino and Paula Ripoll, came to La Voz for a "mini redesign and touch up".

For the past year, however, we have been working on this major conversion and reimagining of La Voz from a broadsheet to a Berliner format.  We have worked with the talented internal team headed by editor in chief, Carlos Jornet, as well as managing editor Franco Piccato and art director Soledad xxxxxxxxxx.

The new format's essentials

Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format

The new format includes a grid of five columns. Advertising is built around this five column grid, over 10 ad modules.

The typographic palette includes: Guardian Sans, Guardian Narrow and Lyon Display. The text is set in Nimrod.

A color palette has been created, color coding each section. Blue is the brand color, starting with the logo.

The overall design

Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format Argentina’s La Voz: it is a switch to Berliner formatArgentina’s La Voz: it is a switch to Berliner format

The emphasis is on a lively, visual front page for the daily, and perhaps a more magazine presentation for the weekend.  As luck wouuld have it, on the second day of the new format, the local soccer (futbol) team qualified for the First League, a ranking that had evaded it for 12 years. This was, of course, a major celebration and an opportunity to run a poster front page style.

The same visual impact, with a large photographic Center of Visual Impact is carried through inside pages.

White space and secondary elements that enhance storytelling play an important role throughout every page.

The view from the top

On the first day  of the launch of the new format,  La Voz published a special supplement outlining the changes,  providing a historical context to the various graphic changes of La Voz through the years, and presenting key changes in the new La Voz.

Here are highlights:

Carlos Jornet, Editor in chief

“In our understanding of this process, the most profound change is not that of format, but the new focus on content.  That was our main objective when we involved our team of reporters, visual reporters, designers, info graphics artists, illustrators and editors that worked for months to achieve the newspaper that you see today. It is a newspaper with more depth, more contextualization, more added value, more localness."


Osvaldo Salas, CEO/Publisher,


“This relaunch is part of a major internal project called  La Voz Global 2020, which aims at taking a look at all that we do and how we will do it better to adapt to the needs of our audience and the changes in technology. Our aim is to find new and better ways to connect all the citizens of Cordoba in the years ahead.

“So we assembled about 100 of our staffers, from all departments, and involved them, many of them representing the new generations, to try to find better ways to inform, to entertain and to provide better services and commercial offers.

“Present in all our deliberations, the big challenge of gathering and distributing information in the digital age, adapting to the new ways our audience consumes information, and to deal with an audience that is connected and looking for information 24 hours a day, and doing so without losing sight of our traditions and those values that have made La Voz a member of the family for over a century.”

The related TV interview (in Spanish)

My TV interview (in Spanish):
Mario Garcia es un trotamundos y mentor de nuestro diario
(Mario Garcia is a globetrotter and mentor to our newspaper)
http://www.lavoz.com.ar/…/mario-garcia-un-trotamundos-y-men…

TheMarioBlog post #2448
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