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Belvedere Vodka’s ‘rape’ Prompts Boycott, Apology; They’re Only Ones with Taste

Paperblog Pick in Marketing & Advertising

Belvedere Vodka’s ‘rape’ Ad Prompts Boycott, Apology; but They’re Not the Only Ones with No Taste

Vodka brand Belvedere has apologised for its sexual assault-implying ad, but was the "mistake" just a PR stunt? Plus, four more juvenile ads. Read more

Marketing Agency’s Scheme Turn Homeless People into Mobile Wireless Hotspots Proves Controversial

Paperblog Pick in Marketing & Advertising

Marketing Agency’s Scheme to Turn Homeless People into Mobile Wireless Hotspots Proves Controversial

Is the BBH Labs project a step up from the Big Issue or simply demeaning? Read more

LATEST ARTICLES BY PAPERBLOGGERS

Belvedere Vodka’s ‘rape’ Ad Prompts Boycott, Apology; but They’re Not the Only...

Vodka brand Belvedere has apologised for its sexual assault-implying ad, but was the "mistake" just a PR stunt? Plus, four more juvenile ads. Read more

The 28 March 2012 by Periscope
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Angry Birds Attack The Space Needle

Image Courtesy Flickr User "moontrippers" This might be one of the coolest marketing stunts I’ve seen in a while. And it actually makes sense. For the launch... Read more

The 27 March 2012 by Thehangline
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St Patrick’s Day: Guinness ’round up Your Mates’ Ad Goes Viral

A pint of Guinness. Photo credit: marco83 For many Irish people, Saint Patrick’s Day (17 March) isn’t complete without a pint or two of the country’s famous... Read more

The 14 March 2012 by Periscope
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KONY 2012 Digital Billboards Available Here

Mark Moyer and Mike Parsons at Fairway Outdoor have put together digital billboards supporting the KONY 2012 campaign. They have made their files available for... Read more

The 09 March 2012 by Thehangline
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The Most Powerful Profit Lever

We need to talk about prices Price is the most powerful profit lever. The arithmetic is simple. If costs are $9 and you sell for $10, your profit margin is... Read more

The 27 March 2012 by Alanhargreaves
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No New iPad HD, Apple TV and iOS 5.1 Story. No, Nothing of Apple Today. This Is...

To boost the technology side here, I should really write about something related to Apple today. Anything about the iPad HD launch, about the new Apple TV with... Read more

The 07 March 2012 by Theoutsideviewblog
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Kony 2012: Cynical Marketing Ploy Or Genuine Plea?

From the video campaign Kony 2012 The Kony 2012 video is still causing turmoil. The thirty-minute long plea to stop Ugandan warlord Joseph Kony has been an... Read more

The 09 March 2012 by Periscope
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The Marketing Brainwash.

There are at least 46 different marketing practices around. There really are! From this set of knowledge one could imagine there would be one that got... Read more

The 24 March 2012 by Theoutsideviewblog
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Dynamic Triggered Marketing: Who Gets It and What Content They See

Event-triggered campaigns are powerful and drive conversion for many reasons – they are targeted, timely, and personalized. Over traditional batch and blast... Read more

The 21 March 2012 by Tchu
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Handling Negative Situations

To feel better, feel worse. How hard is it to keep that sunny outlook going when you are surrounded by negative people? For some reason, we feel we should be... Read more

The 19 March 2012 by Alanhargreaves
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