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Marketing Teenagers: Facebook Fail Paperblog Pick in Marketing & Advertising

Marketing to Teenagers: Facebook Fail

Teenagers introduced us to Facebook and now they are moving on.  Just 23 percent of teens think Facebook is the most important social site, down from 42 percent from a year ago,... Read more

Marketing Women: Endorser Starring “You” Paperblog Pick in Marketing & Advertising

Marketing to Women: Endorser Ads Starring “You”

Are you an unwitting testimonial in a social ad? You might be. Google is just the latest to roll out “shared endorsements”, which post users of Google+ and Gmail as endorsers of... Read more

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