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LATEST ARTICLES BY PAPERBLOGGERS

• Valentine’s Day Challenge: Drink Responsibly, in Every Sense

  

  There is more than one way to drink responsibly. We all talk about drinking in moderation, but what about drinking beverages from socially and environmentally... Read more

  The 09 February 2011 by   Blab
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• The SuperBowl Ad Fallacy

  

  With the 2011 Superbowl in the books, there are many of us who are still talking about it. However, we are not dissecting the main plays and identifying the... Read more

  The 08 February 2011 by   2centsricher
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• Optimism, Cynicism, and Various Mountains

  

  Last week about this time, I was in Cape Town, South Africa, standing on top of Lion's Head, a small mountain that overlooks the city. The photo above is the... Read more

  The 10 February 2011 by   Happygrc
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• Levis: Go Forth and Exploit, Part 1

  By Pamela Rutledge and Bonnie Buckner The Levi’s Go Forth/We Are All Workers Campaign has focused a lot of attention on the town of Braddock, PA. Levi’s uses... Read more

  The 16 February 2011 by   Drpamelarutledge
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• Benefit Corporations: The Cheat Sheet

  

  What is a Benefit Corporation? A new class of corporation that meets higher standards of:Purpose creates a material positive impact on society and the... Read more

  The 23 February 2011 by   Blab
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• Groupon at the Superbowl - Outraged Reactions!

  

  Every year, it seems every Superbowl advertiser wants to be The One that everyone talks about the next day. It’s no wonder, since advertisers can pay $2.5... Read more

  The 07 February 2011 by   Steveliu
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• Levis: The Karma Capital That Got Away, Part 2

  

  In part 1 “Levi’s: Go Forth and Exploit,” we wrote about our problems with the Levi’s Go Forth Campaign, such as romanticizing and trivializing the Great... Read more

  The 17 February 2011 by   Drpamelarutledge
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• More About Mobile Marketing with Codes

  

  Have you wondered about those coded tags that are popping up in magazines, newspaper ads, vinyl cling stickers in store windows and business cards? Just when I... Read more

  The 03 February 2011 by   Chrisbrown
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