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Another Example Framing Paperblog Pick in Marketing & Advertising

Another Example of Framing

I've posted a few examples of how simple word choice can frame the way we think of things. Here's another example that I saw the other day and found really striking. It's the top o... Read more

Honesty Radio Paperblog Pick in Marketing & Advertising

Honesty in Radio

You’ve got to be honest with yourself when you write a script.Take out a stopwatch. Don’t rush your read. Allow for breathing room. Fix what’s not working. (That doesn't mean read... Read more

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