Krispy Kreme is targeting office workers in the UK with this outdoor campaign by Addiction. The thing I love about these ads is that it speaks to a specific use of the product – buy some for your coworkers. This is the best type of call to action, one that doesn’t sound like a call to action. Unfortunately, “Think Inside the Box” is a tired tagline, and the “Workforce” pun is a disjointed unnecessary reference to Star Wars. And is anyone else as bothered as I am by periods at the end of a headline set in all caps?
