Marketing & Advertising Magazine

Don’t Always Think Outside Inbox Paperblog Pick in Marketing & Advertising

Don’t Always Think Outside of the Inbox

In a time when business, particularly small business, has never had so many options for their marketing, a select few get all of the accolades and fanfare. Social media is the... Read more

OMO-Dirt Good Paperblog Pick in Marketing & Advertising

OMO-Dirt is Good

The creative agency Lowe in Singapore has recently commissioned the world champion sand sculpture JooHeng Tan to help out on a washing detergent print ad campaign. Read more

LATEST ARTICLES BY PAPERBLOGGERS

  • OMO-Dirt is Good

    OMO-Dirt Good

    The creative agency Lowe in Singapore has recently commissioned the world champion sand sculpture JooHeng Tan to help out on a washing detergent print ad... Read more

    The 22 June 2012 by   Vecie78
    NONE
  • Silent Solutions: How Keeping Quiet Can Help

    Silent Solutions: Keeping Quiet Help

    Ever tried to manage a problem by not offering a solution? A lot of us automatically give advice. It’s not just a Mars and Venus thing. Men and women bot... Read more

    The 05 June 2012 by   Alanhargreaves
    NONE, NONE, NONE
  • Monster Vacuum Ad Doesn’t Suck

    Monster Vacuum Doesn’t Suck

    Miele vacuums are known for their massive power, so what better way to communicate that than to use a massive medium, a billboard. Using only two words and a... Read more

    The 12 June 2012 by   Thehangline
    NONE
  • Hurricane Insurance Billboards Get Blown Away

    Hurricane Insurance Billboards Blown Away

    Insurance companies are known for slapping a photo of someone you don’t recognize and a cheesy tagline on their billboards then calling it a day. Usually there... Read more

    The 07 June 2012 by   Thehangline
    NONE
  • Diet Coke Shows How To Really Target an Audience

    Diet Coke Shows Really Target Audience

    Because of out-of-home’s ability to communicate to the masses, sometimes advertisers forget about effectively targeting an audience. Kind of like “if you’re... Read more

    The 04 June 2012 by   Thehangline
    NONE
  • South African Females Trail Their Male Counterparts in Smartphone Usage

    South African Females Trail Their Male Counterparts Smartphone Usage

    Understanding of gender-based dynamics of the South African smartphone market, given the country’s (still) new democracy and associated drive to ensure... Read more

    The 18 June 2012 by   Brawilly
    NONE
  • Does Design Matter To Small Businesses?

    Does Design Matter Small Businesses?

    99Designs wanted to know how important design was to the success of a business. They surveyed over 1500 small businesses and startups to better understand the... Read more

    The 21 June 2012 by   Infographixdirectory
    NONE, NONE
  • The Collaborative Cockpit

    Collaborative Cockpit

    Good managers are neither ideologues nor cynics Before the acronym CRM was hijacked by Customer Relationship Management, it stood for Cockpit Resource... Read more

    The 12 June 2012 by   Alanhargreaves
    NONE, NONE, NONE
  • Sierra Madre to Attract Downtown Business with Marketing Study

    Sierra Madre Attract Downtown Business with Marketing Study

    Sierra Madre, like most cities in this Post-Redevelopment Era, must go to creative lengths to attract new downtown business to fuel economic growth. At its... Read more

    The 14 June 2012 by   Wonder
    NONE, NONE, NONE, NONE
  • Project Runway’s Blinged Out Billboard

    Project Runway’s Blinged Billboard

    The giant glittering scissors and obscure hashtag are enough to piqué my curiosity on this one. Searching Twitter and Google for this hashtag will eventually ge... Read more

    The 26 June 2012 by   Thehangline
    NONE

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