Business Magazine

Angry Birds Attack The Space Needle

Posted on the 27 March 2012 by Thehangline

Angry Birds Space - Space Needle Stunt - Distance

Image Courtesy Flickr User "moontrippers"

This might be one of the coolest marketing stunts I’ve seen in a while. And it actually makes sense. For the launch of the latest installment in the series, Angry Birds Space, Rovio held a party at the top of the Space Needle in Seattle. The kicker is this giant inflatable 3D bird attached to the landmark as if it was the slingshot from the game. Smart use of a piece of architecture and a good choice of architecture. Angry Birds Space. Space Needle. Get it? Clever. Why yes, I have been playing this game 4 hours every night for 5 days straight. So what? I have to find the Eggsteroids!

The video below shows the behind-the-scenes. Good stuff.

 

Link to Video

[via Neatorama]


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