Marketing & Advertising Magazine

LATEST ARTICLES BY PAPERBLOGGERS

• The Hangline is One Year Old

  

  Today marks a big milestone for us. We just turned one year old.First of all, thank you.If we didn’t have a wonderful core of fans like you, we would have quit... Read more

  The 20 December 2011 by   Thehangline
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• Sherlock Holmes: A Game of Shadows Review

  

  With a new take on Sherlock Holmes played by Robert Downey Jr., the first movie was definitely good enough to warrant a sequel. Read more

  The 22 December 2011 by   George
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• Before and After: Sunglass Warehouse

  

  I’m not going to bury the lead here. The ad you see above is pretty awful. I understand its job is to provide direction to a retail store, but it’s not... Read more

  The 01 December 2011 by   Thehangline
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• Can You Finish Your Marketing Plan for 2012 in Less Than One Hour?

  

  Are you “so close” to finishing your 2012 marketing plan, but just can’t quite get it done? If you’re running a small business, you may be looking at pulling... Read more

  The 05 December 2011 by   Chrisbrown
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• What is Event-Triggered Marketing?

  

  This is the first article in a series about Event-Triggered Marketing. Sometimes referred to as marketing automation, event-triggered marketing is a customizabl... Read more

  The 22 December 2011 by   Tchu
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• Iconic Yahoo Billboard is Coming Down

  

  Photo Courtesy of Flickr user spieri_sfI don’t know if there’s more of a pinnacle of achievement in outdoor advertising than when your billboard becomes an... Read more

  The 05 December 2011 by   Thehangline
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• Wonderbra Takes a Plunge

  

  For their new line of bras called The Ultimate Plunge, Wonderbra had three winners of an online competition bungee jump in front of a giant ad projected on... Read more

  The 08 December 2011 by   Thehangline
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• What Sound Does Your Brand Make?

  

  We have all heard the sound of Intel. TED speaker Julian Treasure, chairman of the Sound Agency, makes a strong case for using a sound with your brand. Read more

  The 28 December 2011 by   Chrisbrown
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• For the Love of God, It’s Pronounced CO-BURNS

  

  London-based agency BETC has relaunched Cockburn’s (pronounced “co-burns”), the leading brand of port in the UK, with this outdoor campaign. Before you can... Read more

  The 16 December 2011 by   Thehangline
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• What Committees Do

  

  Our friend at Graphicology is redesigning the flags of the United States on his blog. This post gives a brief and interesting history on the Arkansas flag. He... Read more

  The 22 December 2011 by   Happygrc
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