Marketing & Advertising Magazine

Paperblog Editor's Pick

• For the Love of God, It’s Pronounced CO-BURNS

  

  London-based agency BETC has relaunched Cockburn’s (pronounced “co-burns”), the leading brand of port in the UK, with this outdoor campaign. Before you can... Read more

  The 16 December 2011 by   Thehangline
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• Top 15 Holiday Marketing Campaigns of 2011

  

  Every year, America's top retailers and product manufacturers roll out their best Christmas-themed marketing spots. What you see for only a couple of minutes... Read more

  The 16 December 2011 by   Gerard
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• What Would Jesus Do?: The Rise Of A Slogan

  

  image credit The Occupy movement has become the latest to use the slogan 'what would Jesus do?'. But where did the slogan come from and is there ever an... Read more

  The 09 December 2011 by   Gerard
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• Wonderbra Takes a Plunge

  

  For their new line of bras called The Ultimate Plunge, Wonderbra had three winners of an online competition bungee jump in front of a giant ad projected on... Read more

  The 08 December 2011 by   Thehangline
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• How to Make an APP for Your Blog’s Feed

  

  Are you considering creating an APP for your blog?  I’ve been considering it for a while but just started to get more serious about it. This morning  I am... Read more

  The 06 December 2011 by   Chrisbrown
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• Can You Finish Your Marketing Plan for 2012 in Less Than One Hour?

  

  Are you “so close” to finishing your 2012 marketing plan, but just can’t quite get it done? If you’re running a small business, you may be looking at pulling... Read more

  The 05 December 2011 by   Chrisbrown
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• Before and After: Sunglass Warehouse

  

  I’m not going to bury the lead here. The ad you see above is pretty awful. I understand its job is to provide direction to a retail store, but it’s not... Read more

  The 01 December 2011 by   Thehangline
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• London Man Does Everything The Billboards Tell Him To

  

  I remember hearing some statistic about how the average person is exposed to about 1,500 ads per day. However, most of us don’t look out our kitchen window to... Read more

  The 29 November 2011 by   Thehangline
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• Three Steps to Avoid Micromanaging

  

  Help people get on with it. Here’s a quote from management professor, Henry Mintzberg: “The manager does not leave the telephone, the meeting, or th... Read more

  The 28 November 2011 by   Alanhargreaves
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• What It Means to Set-Up For Success

  

  Over the past couple of years I have increasingly heard the use of the “set up for success” expression. I normally hear it when it comes to training new... Read more

  The 28 November 2011 by   2centsricher
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