Marketing & Advertising Magazine

Paperblog Editor's Pick

• Surfing the Business Cycle

  

  Darkest before dawn, but a long night How bad is this economy? Rather than get out of bed, it’s decided to roll over and sleep on. It’s too hard.... Read more

  The 19 July 2011 by   Alanhargreaves
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• Why Marketing Your Market Research Makes Sense

  

  Some businesses consider market research a luxury. They pass it over when reviewing budgets in favor or a new website or a printed brochure or some other... Read more

  The 18 July 2011 by   Chrisbrown
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• Embracing Mobile Marketing Apps: Infographic

  

  If one in 5 phones sold each day is a smart phone, (according to an infographic that I read today), business marketers better be looking at ways to embrace... Read more

  The 14 July 2011 by   Chrisbrown
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• The Creative Ham

  

  Here's something I wish I'd had when I was graduating from portfolio school. It's a site called The Creative Ham, which is a working list of ad agencies by city... Read more

  The 13 July 2011 by   Happygrc
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• 12 Most Compelling Reasons I Do Not Follow Everyone Back

  

  A good blog post gets a conversation going or really gets you thinking about something, often in a different way than you might usually think of it. Such was th... Read more

  The 06 July 2011 by   Alizasherman
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• Diversity: It's Not Just About Race and Gender

  

  What about smart and dumb? The case for more diversity in management is well-researched. Teams that encourage minority opinions regularly make better... Read more

  The 05 July 2011 by   Alanhargreaves
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• Seven Ways to Turn Customers into Advocates

  

  You can add another important competitive barrier, and a differentiator, by turning your customers into advocates of your company. Visit www.spadainc.com for... Read more

  The 30 June 2011 by   Mary Trigiani
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• Conserving Water with a Good Unibrow Joke

  

  Our pals at Sukle and Denver Water have teamed up for another summer of fun outdoor advertising. This time, they’re showing us how much we over-water our lawns... Read more

  The 29 June 2011 by   Thehangline
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• Management Theories: Yours Or Theirs?

  

  Has management advice actually made any progress? Doesn’t seem so. Prominent business leaders, management gurus, and leading academics – all three... Read more

  The 28 June 2011 by   Alanhargreaves
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• Measurement in Marketing Helps Improve Efforts

  

  I’m sure you’ve heard the saying “What gets Measured, gets _____.” Managed is the word that comes to mind. However I want to exchange the word with Improved.... Read more

  The 22 June 2011 by   Chrisbrown
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