Marketing & Advertising Magazine
Paperblog Editor's Pick
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Using Social Media to Engage TV Audiences
Guest Post by Vicky Anscombe Ever since the birth of the ‘Tweetbreak’ (you know, when during the ads, hordes of outraged/delighted/bemused/horrified Twitter... Read more
The 15 February 2012 by Onqmarketing
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Gender Makes a Difference in Mobile Ad Marketing
A recent report on mobile ad marketing published on the BizReport site concludes that men like ads in the mobile format more than women do. Why do you suppose... Read more
The 14 February 2012 by Chrisbrown
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What's the Best Opportunity?
Simple rules about creating value I addressed a group of CEOs in Asia last month. Several had a problem. Their business was cash flow positive. They had it... Read more
The 07 February 2012 by Alanhargreaves
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My Favorite Superbowl Car Commercials for 2012
As usual, there are a lot of hyped commercials for the this years Superbowl. And this year, advertisers are really hoping for a lot of pre-game internet buzz... Read more
The 05 February 2012 by Chrisbrown
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Are 4 Million Dollar Ads Worth It?
Advertisers spend the most money/second during the Super Bowl Read more
The 03 February 2012 by Lisa
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Tropicana Wakes Up London With Artificial Sun
This artwork was commissioned by Tropicana (PepsiCo) to support their current advertising campaign. Art collective Greyworld created the spectacular sun which... Read more
The 25 January 2012 by Gerard
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Thought of the Day 5: #Catvertising Vs. #Dogvertising
I’m foreseeing a battle of epic proportions: The battle of dogs and cats over the dominion of the advertising world. The battle maybe new, but the war is as... Read more
The 20 January 2012 by Theoutsideviewblog
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Volkswagen Turns to the Bark Side in Star Wars-inspired Canine Chorus Teaser
Ahead of the Superbowl, advertising's biggest night, Volkswagen gives the competition a preview. And it's pretty good. Read more
The 19 January 2012 by Periscope
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Marketing Programs, Without Measurement, Are Just Another Expense
Marketing is a powerful tool to building business. It can warm up cold calls, inform potential customers, persuade clients to take action and grab attention... Read more
The 12 January 2012 by Chrisbrown
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What is McDonald’s up to Here?
I’m in Las Vegas for some client work, and I saw this billboard on the south end of Las Vegas Boulevard (the Strip). Do you find this odd? McDonald’s, the... Read more
The 10 January 2012 by Pjfaur