Marketing & Advertising Magazine
Paperblog Editor's Pick
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What the Movies Can Teach You About a Big Idea
This is a guest post from AKQA creative and frequent Makin' Ads contributor Nathan Archambault. You can follow him on Twitter @NKArch. Greg has written... Read more
The 11 June 2012 by Happygrc
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Hurricane Insurance Billboards Get Blown Away
Insurance companies are known for slapping a photo of someone you don’t recognize and a cheesy tagline on their billboards then calling it a day. Usually there... Read more
The 07 June 2012 by Thehangline
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Silent Solutions: How Keeping Quiet Can Help
Ever tried to manage a problem by not offering a solution? A lot of us automatically give advice. It’s not just a Mars and Venus thing. Men and women bot... Read more
The 05 June 2012 by Alanhargreaves
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Top Five Most Complained-about Advertisements of All Time
The Advertising Standards Authority has revealed the ten most complained-about adverts in the past 50 years. Here are the top five and some explanation as to... Read more
The 31 May 2012 by Periscope
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Staying Simple in Complex Times
Does rapid change call for big shifts in strategy? It’s all going quicker. Product cycles are shorter. So is time to market. And, so the logic goes,... Read more
The 22 May 2012 by Alanhargreaves
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Killer Newsletters: 5 Tips for Writing the Best Newsletter Ever
Marketing newsletters can be an effective tool for building business relationships and increasing sales. However, a poorly executed newsletter can be nothing... Read more
The 21 May 2012 by Onqmarketing
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Inquisition Versus Acquisition
The case for window shopping. Mergers and acquisitions are exciting stuff. This is the sexy end of the growth equation. It’s all about structures and... Read more
The 08 May 2012 by Alanhargreaves
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Marketing Trifecta: Email, Display, and Website Personalization
Brands are challenged with creating a consistent experience across the myriad of marketing channels that they interact with customers in. If a customer... Read more
The 04 May 2012 by Tchu
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Instagram: The Entrepreneur's Dream
A Kodak moment for mobile apps. It’s a story for these times. Young geek collaborates with Silicon Valley network to build simple but popular product.... Read more
The 24 April 2012 by Alanhargreaves
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Is the Leadership Thing Taking Us in the Right Direction?
Real change doesn’t start in the corner office. Want to disempower someone? Just tell them exactly what to do, how to do it, and when to do it. Don’... Read more
The 17 April 2012 by Alanhargreaves
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