Marketing & Advertising Magazine

What Would Jesus Do?: The Rise Of A Slogan

By Gerard @presurfer
What Would Jesus Do?: The Rise Of A Sloganimage credit
The Occupy movement has become the latest to use the slogan 'what would Jesus do?'. But where did the slogan come from and is there ever an answer to the question posed. Like all the most enduring slogans, "what would Jesus do?" has inspired countless rewrites.
The question has a long history. In 1896 the Kansas Congregational minister Charles Sheldon published a novel called 'In His Steps: What would Jesus do?' in which a town is revolutionised when Christians pledge themselves, earnestly and honestly for an entire year, not to do anything without first asking the question, 'What would Jesus do?'.The Presurfer

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