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Wonderbra Takes a Plunge

Posted on the 08 December 2011 by Thehangline

Wonderbra Takes a Plunge

For their new line of bras called The Ultimate Plunge, Wonderbra had three winners of an online competition bungee jump in front of a giant ad projected on London’s Battersea Power Station. This is definitely more of a PR stunt than actual outdoor advertising, but I like the extra effort put into the promotion than a trite billboard of a model and the logo. It’s actually kind of refreshing to see something from Wonderbra that doesn’t just promote “getting bigger” or “having people gawk at you.

Wonderbra Takes a Plunge

Wonderbra Takes a Plunge


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