Marketing & Advertising Magazine

Paperblog Editor's Pick

• 5 Things That Will Make You a Better Designer

  

  No more witty production level tips. The web is already full of them. Instead, here I will sum up a few viewpoints which I find important to remember when... Read more

  The 11 April 2012 by   Theoutsideviewblog
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• Cartier Odyssey

  

  Cartier is a French jeweler and watch manufacturer. To celebrate its 165th anniversary they are releasing a beautiful mini-film, a real work of art. It took the... Read more

  The 07 April 2012 by   Gerard
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• Like Bronx, Grow a Beard

  

  Bronx Shoes, a “manly” shoe brand in South Africa, recently posted this interactive billboard in Cape Town. When you “like” the brand on Facebook, the beard... Read more

  The 05 April 2012 by   Thehangline
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• Customer Engagement and Attribution: Top Priorities for Marketers

  

  A recent article published by Jill Brittlebank states that attribution is a top priority for marketers in 2012 and that brands need to get data savvy quickly. ... Read more

  The 05 April 2012 by   Tchu
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• It Would Be Wrong to Regulate Public Relations

  

  The latest call for regulating public relations came recently from a friend of mine, Gini Dietrich. You can read her comments here. I think the world of Gini,... Read more

  The 04 April 2012 by   Pjfaur
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• Are You Growing Or Ageing?

  

  Strategy and the business life cycle. As a young boy growing up in Sydney, my mother would take me on shopping trips to the city. We would visit at least two... Read more

  The 03 April 2012 by   Alanhargreaves
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• Belvedere Vodka’s ‘rape’ Ad Prompts Boycott, Apology; but They’re Not the Only...

  

  Vodka brand Belvedere has apologised for its sexual assault-implying ad, but was the "mistake" just a PR stunt? Plus, four more juvenile ads. Read more

  The 28 March 2012 by   Periscope
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• Angry Birds Attack The Space Needle

  

  Image Courtesy Flickr User "moontrippers" This might be one of the coolest marketing stunts I’ve seen in a while. And it actually makes sense. For the launch... Read more

  The 27 March 2012 by   Thehangline
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• The Most Powerful Profit Lever

  

  We need to talk about prices Price is the most powerful profit lever. The arithmetic is simple. If costs are $9 and you sell for $10, your profit margin is... Read more

  The 27 March 2012 by   Alanhargreaves
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• Your Dream Portfolio

  

  I recently heard of a fantastic assignment given by Bryan Birch, an instructor over at the Academy of Art University here in San Francisco. I have a... Read more

  The 21 March 2012 by   Happygrc
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