“At the heart of every marketing strategy lies a piece of purposeful and compelling content. From a business’ search engine rankings to its social media analytics to its webinar views, content is the puppeteer behind the theatrics.
That’s just the beginning of content’s magic.
Recently, sales teams have taken a seat next to marketers on the content wagon, utilizing content to do some of the heavy lifting in terms of generating and qualifying leads. Not surprisingly, it’s working. Content is saving salespeople time and money while also bringing in quality leads and working buyers through the sales funnel.” More from this article at Forbes>>>
