Marketing & Advertising Magazine

Paperblog Editor's Pick

• All Six Sides of Advertising

  

  I've never solved a Rubik's Cube. I can get one side, maybe two. But I've never been patient enough to solve the whole thing.But I have solved a client's proble... Read more

  The 23 August 2012 by   Happygrc
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• Pros and Cons of Using Gross Or Net Sales

  

  When considering how you want to approach attribution one of the first fundamental questions you should ask – do you want to use gross or net sales? ... Read more

  The 02 August 2012 by   Tchu
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• Surviving Tough Times

  

  Plus ca change…... Last week, I spoke to a father and son team who run a home furnishing store. Business is tough. There’s plenty of competition.... Read more

  The 31 July 2012 by   Alanhargreaves
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• 4 Online Marketing Tasks Your Law Firm Can Outsource

  

  Lawyers are known for burning the candle at both ends, so to speak. So, when someone tells you that you now need to get more involved in social media and... Read more

  The 27 July 2012 by   Onqmarketing
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• Visual Metaphors Prevent Auditory Damage

  

  Remember when we used to go to concerts and that ringing in our ears was like a rite of passage? Turns out that probably wasn’t very good for us. UK organizatio... Read more

  The 26 July 2012 by   Thehangline
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• Can Marketing Help to Generate Leads Even in an Uncertain Economy?

  

  Source: Vistage CEO Confidence Index — Q2 2012 This index of first quarter 2012 from Vistage tracks the confidence level of CEOS and small business owners... Read more

  The 25 July 2012 by   Chrisbrown
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• Yes, They Used to Paint Billboards… By Hand

  

  This article is taken from the history of my good friend Craig Stevens. He started working in outdoor advertising quite a while ago. I won’t give exact dates... Read more

  The 19 July 2012 by   Thehangline
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• ‘The Tyranny of the OR’ For Social Media Marketing

  

  An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter,... Read more

  The 18 July 2012 by   Martin Zwilling
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• Success Kid Meme Gets Even Bigger

  

  The adorable little bugger on the billboard above is quite famous. He’s known around the internet as “Success Kid” or “I Hate Sandcastles.” Starting in 2008, th... Read more

  The 06 July 2012 by   Thehangline
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• Anti-Smoking Campaign in Full-Motion DOOH Glory

  

  [video link] Most digital billboards are capable of full-motion video, but local ordinances prevent out-of-home companies from using it. Olympus Media is... Read more

  The 05 July 2012 by   Thehangline
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