Marketing & Advertising Magazine

Paperblog Editor's Pick

• McDonald’s Spicy McBites Burn Up St. Louis

  

  What do you do when you have multiple product launches back-to-back? Make them work together like Hoffman-Lewis did for McDonald’s. When it came time to... Read more

  The 26 September 2012 by   Thehangline
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• Google’s ‘Flight Map’ to Purchase: How Do You Attribute Across Channels?

  

  In a recent article, Google’s head of retail, Todd Pollack, discussed how conversion paths are becoming increasingly more complex. Read more

  The 25 September 2012 by   Tchu
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• What Is Inbound Marketing [infographic]

  

  What Is Inbound Marketing [Infographic] Why inbound marketing is a better choice than more traditional outbound (interruption) marketing methods. There is... Read more

  The 24 September 2012 by   Cr8inc
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• Do You Need to Refresh Your Company Logo?

  

  Are you working on a logo redesign for your brand? If so, you’re probably trying to balance a variety of challenges: Keeping your logo fresh without losing... Read more

  The 17 September 2012 by   Chrisbrown
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• Addiction, The Good Kind

  

  Addicted to Sex. Addicted to Whiskey. Too much information? Nope, just awesome copywriting. Not just because it’s a little shocking but because it gets to the... Read more

  The 13 September 2012 by   Thehangline
  

• Mobile Ads: Brands That Do It Right (and Wrong!)

  

  A marketing colleague whom I have known a long time recently asked me for suggestions to improve his company’s mobile advertising. I had to be honest with him... Read more

  The 12 September 2012 by   Tchu
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• Management and Regulation

  

  There’s a positive to compliance. A key part of assessing a business acquisition is the “due diligence” process. Few people will buy a... Read more

  The 11 September 2012 by   Alanhargreaves
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• 3 Steps to Improve Your Marketing Message

  

  Are you struggling to fit all your copy into your ads and sell sheets?  Wondering why you’re putting so much money into marketing and not getting the return on... Read more

  The 03 September 2012 by   Chrisbrown
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• Creative Communication Tools For Growing Your Small Business

  

  Creative Communication Tools For Growing Your Small Business Why your business needs to be considering some creative communication tools in order to stay ahead... Read more

  The 31 August 2012 by   Cr8inc
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• What Were We Thinking? The Top 10 Most Dangerous Ads

  

  image credit Vintage advertising campaigns often steered consumers into dangerous territory, espousing misleading half-truths to convince people that toxic... Read more

  The 24 August 2012 by   Gerard
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