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McDonald’s Spicy McBites Burn Up St. Louis

Posted on the 26 September 2012 by Thehangline

McDonald’s Spicy McBites Burn Up St. Louis

What do you do when you have multiple product launches back-to-back? Make them work together like Hoffman-Lewis did for McDonald’s. When it came time to promote McDonald’s new Spicy Chicken McBites, they leveraged the already posted billboards for the Cherry Berry Chiller by faux-burning holes into the vinyl. The slow reveal to the McBites created some extra attention to both billboards. Clever, guys. Very clever.

McDonald’s Spicy McBites Burn Up St. Louis
 
McDonald’s Spicy McBites Burn Up St. Louis
 
 
Agency: Hoffman-Lewis
Cherry Berry Chiller Art Director: Steve Laliberte
McBites Art Director: Jonathan Hansen
Copywriter: Ben Bohling
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