Business Magazine

What Sound Does Your Brand Make?

Posted on the 28 December 2011 by Chrisbrown @ChrisBrown330

Does your brand have a sound that associates it with your brand positioningWe have all heard the sound of Intel.

TED speaker Julian Treasure, chairman of the Sound Agency, makes a strong case for using a sound with your brand.

At around the 4 minute mark, he uses some clear examples that can be quite compelling to associate a sound with your brand.

His quick recommendations for using sound with a brand:

  • Make it congruent
  • Make it appropriate
  • Make it valuable
  • Test it and test it again.

Those reading in a feed reader, click here to view the video. Hat tip to the Trendhunter magazine.


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