Marketing & Advertising Magazine

LATEST ARTICLES BY PAPERBLOGGERS

• What Is Inbound Marketing [infographic]

  

  What Is Inbound Marketing [Infographic] Why inbound marketing is a better choice than more traditional outbound (interruption) marketing methods. There is... Read more

  The 24 September 2012 by   Cr8inc
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• Do You Need to Refresh Your Company Logo?

  

  Are you working on a logo redesign for your brand? If so, you’re probably trying to balance a variety of challenges: Keeping your logo fresh without losing... Read more

  The 17 September 2012 by   Chrisbrown
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• Don't Dry Hump the Field (infographic)

  

  This infographic depicts why getting past the gatekeeper is like picking up a girl at a bar. In one of my most controversial infographics I draw parallels... Read more

  The 04 September 2012 by   Cr8inc
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• Mobile Ads: Brands That Do It Right (and Wrong!)

  

  A marketing colleague whom I have known a long time recently asked me for suggestions to improve his company’s mobile advertising. I had to be honest with him... Read more

  The 12 September 2012 by   Tchu
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• 3 Steps to Improve Your Marketing Message

  

  Are you struggling to fit all your copy into your ads and sell sheets?  Wondering why you’re putting so much money into marketing and not getting the return on... Read more

  The 03 September 2012 by   Chrisbrown
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• How to Market a Product Without Boasting, Bragging Or Boring Your Audience

  

  Marketing your products or services is an art, not a science! Let’s face it, most marketers have no idea what their customers and prospects really think about... Read more

  The 06 September 2012 by   Jarvisedwards
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• Google’s ‘Flight Map’ to Purchase: How Do You Attribute Across Channels?

  

  In a recent article, Google’s head of retail, Todd Pollack, discussed how conversion paths are becoming increasingly more complex. Read more

  The 25 September 2012 by   Tchu
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• Beer Mat Strategy

  

  A few ideas can be better than a lot. What was Steve Jobs first strategic call when he returned to Apple in 1997? According to biographer, Walter Isaacson, he... Read more

  The 18 September 2012 by   Alanhargreaves
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• What You Are Thinking is Not What Will Happen

  

  The problems with planning. Do businesses turn out exactly like the business plan? None of mine did. Even my most sophisticated spreadsheets never produced... Read more

  The 03 September 2012 by   Alanhargreaves
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• How Do You Get Your Website on Google in the First Page Results?

  

  Optimize, Optimize, Optimize! Are you optimizing the hell out of your websites? Constantly searching for keywords until your fingerprints blister… …following... Read more

  The 21 September 2012 by   Jarvisedwards
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