There are many advantages that you will get when you decide to become an affiliate merchant. One of those advantages is that many people will be willing to put their time and effort just to promote your product. As a result, even though you don’t actively promoting your product, you will consistently get sales from your product. Here are 6 tips to become a successful affiliate merchant:
1. Test your product conversion rate
The first thing that you will need to do is to test your product conversion rate and improve it. There will be many factors that affect your product conversion rate. It is your job to make sure that the conversion rate of your product is fair enough to attract good amount of affiliates to start promoting your product. There is no fixed percentage of conversion rate that you should achieve, but if you can have at least 3% conversion for your product, many people will be interested to promote it.
2. Focus on finding top affiliates
You want to find top affiliates that will be able to promote your product successfully. You don’t want to have lazy affiliates that won’t do anything at all to promote your product. So, you will frequent many affiliate forums and see whether there are some affiliates that you can approach. In this way, you have to be pro-active in finding your own top affiliates. Believe me; you will only need to recruit 5 top affiliates to see good sales coming for your product. The rest will be automatic.
3. Create comprehensive affiliate resource page
You don’t want to abandon your affiliates. It will only give you bad reputation. However, if you care for your affiliates, you should consider creating comprehensive affiliate resource page that will help your affiliates to promote your product more effectively. It will show them that you care about their success as well as yours. As a result, people will start promoting your product.
4. Give a fair commission
In order to entice people to promote your product, you have to give a fair amount of commission to them. A fair amount of commission will depend on your affiliate network of choice. However, if you are selling digital information product, you should give your affiliates at least 60% commission. Don’t be stingy with your affiliate, or they will try to find another merchant.
5. Give review copy to affiliates
Many good affiliate merchants are willing to give away review copy of their product to their affiliates, so that they can promote the product accurately. However, most merchants won’t give you review copy without any condition. They are usually willing to give their review copy when you are able to sell some copies of their products. In fact, this is a good strategy to encourage real affiliates of your product. In this way, you will not mistakenly give review copy to a freeloader.
6. Contact your affiliates personally
Be sure to award top-ranking affiliates to boost their enthusiasm in promoting your product. You have to contact your affiliates personally in this regard. Also, you can contact affiliates that just made their first sale. It will make them happy and try harder to promote your product. In this way, you are strengthening your relationship with your affiliate. Be a warm merchant for your affiliates. It is a good investment in your business.
Those are some tips to become a successful affiliate merchant.
Author’s Bio:
Sagar Dhillon is into Outsource SEO Services
