Marketing & Advertising Magazine
Paperblog Editor's Pick
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U.S. Court: Facebook Likes Are Free Speech
Far from being an innocuous thumbs-up, Facebook likes are starting to carry more weight, signaling everything from purchase intent to insights into your... Read more
The 24 September 2013 by Shellykramer
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Is Online Video More Efficient Than TV?
Global marketers are shifting spending away from TV advertisements and toward online videos, and that strategy is paying off, according to a new study... Read more
The 19 September 2013 by Marketingtango
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Graphic Design Ideas for Increasing Your Brand’s Recognition
They say a picture is worth a 1000 words. In this day of internet and electronic media, a good graphic message must communicate quickly and minimally. Read more
The 18 September 2013 by Chrisbrown
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How to Give Your Girls a Jumpstart on an Engineering Career
It’s likely no secret that I’m a rabid fan of STEM (science, technology, engineering and math) education in general, but especially for girls. Read more
The 18 September 2013 by Shellykramer
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Twitter Makes Connecting With Influencers More Difficult
One of the things we’ve always liked best about Twitter is that there are no barriers to interaction. If you want to follow and interact with someone, be they... Read more
The 17 September 2013 by Shellykramer
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Struggling to Get the Big Picture?
Tuesday, September 17, 2013 at 10:00AM Try cycling. What will the issue be today? Cash flow? Customers? Operations? There’s always something going on. It’s not... Read more
The 17 September 2013 by Alanhargreaves
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How To Make Marketing More Relevant
Imagine you have 30 days to walk into a new company in a relatively unfamiliar industry and produce a plan for reshaping the marketing function’s strategy,... Read more
The 16 September 2013 by Shellykramer
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Google Alerts RSS Feeds Are Back: How To Add To Feedolu
If you’ve been mourning the lack of Google Alerts RSS feeds, we’ve got news. Not only are Google Alerts RSS feeds back—if you’re experimenting with Feedolu as... Read more
The 11 September 2013 by Shellykramer
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How Hot Pockets Is Reinventing as a Relevant Brand
Chances are, you devoured them while cramming for a college final or slipped them into your grocery shopping cart while no one was looking. But you’d never admi... Read more
The 10 September 2013 by Marketingtango
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Not Everyone Likes a Business Plan
In business school, we’re taught the importance of writing a business plan. When I was working on my bachelor’s degree, most of my classes included a final... Read more
The 09 September 2013 by Brittparsons
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