They say a picture is worth a 1000 words. In this day of internet and electronic media, a good graphic message must communicate quickly and minimally.
Here are some links for graphic design inspiration to help your brand:
- 25 Beautiful Branding and Identity Design Ideas One and Two
- Bek Davis of Nashville Tennessee identifies 5 Keys for 2013 as a guest contributor to She Owns It
- New start up ventures may find inspiration from the Design Blog’s list of 28 Corporate Branding Design examples
It’s most important to provide direction to your graphic designer that helps them understand the tone, manner, feeling you want to evoke. Share your marketing positioning with them. Make sure they understand who your target market is and what the market values. Don’t tell them a gazillion features about your product and service – that doesn’t help as much as offering the feeling you want to communicate.
Telling them where to put the lines is micro-managing, but telling a good designer that you want to communicate a forward thinking dynamic brand that appeals to 25 year old women who are looking for a new apartment, gives them the result you want. It helps them become creative and to apply their skills and knowledge of design.
What branding design project are you working on? Share it in the comments below
