Marketing & Advertising Magazine
Paperblog Editor's Pick
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Twitter Tweaks Photo Sharing: Will It Matter
People like to tell stories through photos. That’s part of the reason sites like Instagram and Facebook are so popular with the masses. Read more
The 31 March 2014 by Shellykramer
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Email Is Better Than Social Media
What’s that tweet worth? A lot less than an email, according to a McKinsey Co. survey concluding that email is a far more effective way to acquire customers... Read more
The 20 March 2014 by Marketingtango
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New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White...
Move over Baby Boomers, there is a new generation of consumers shaking up the marketplace. The new market segment, called the Millennial generation, represents... Read more
The 14 March 2014 by Shellykramer
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How to Make Websites as Personal as a Conversation
You might call the next big trend in website design the “Cheers” effect. Dynamic website personalization (DWP) is an emerging experience that gives online... Read more
The 13 March 2014 by Marketingtango
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Content Marketing Insights From Kevin Spacey & Netflix
Are you publishing blog articles, videos, press releases, or posting updates on your favorite social network? Whatever the form, Kevin Spacey will tell you,... Read more
The 11 March 2014 by Marketingtango
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Is Your Website Truly Mobile-Friendly?
Much has already been written about the integrated marketing opportunities offered by mobile platforms and the importance of responsive design in adapting your... Read more
The 04 March 2014 by Marketingtango
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Woo More Customers with Relevant Targeted Data
As experienced integrated marketers will attest, marketing success today hinges on targeting—your ability to reach the right person at the right time with the... Read more
The 25 February 2014 by Marketingtango
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Twitter Hashtags: Why It’s Important to Treat a Hashtag Like a Business Trademark
Many businesses are creating hashtags for use on Twitter in order to promote their goods or services, or even a special event or conference. Read more
The 19 February 2014 by Shellykramer
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Small Businesses and SEO: What You Need to Know
While I have many brilliant friends in the SEO business and with great respect to them, this post starts with a warning. Small businesses would do well to be... Read more
The 18 February 2014 by Shellykramer
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An Unfair Advantage
Over the past few weeks I have been back out on the road seeing clients, giving social media training and attending the odd conference. It’s given me time to... Read more
The 17 February 2014 by Andykinsey
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