Marketing & Advertising Magazine
Paperblog Editor's Pick
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Sign of the Times: Typography and the Aging Eye
It happens to the best of us. As we age, our vision diminishes. Our pupils shrink, allowing less light to enter our eyes, resulting in a dimmed distortion of... Read more
The 27 June 2013 by Marketingtango
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White Castle Demonstrates Why Marketers Should Take a Hippocratic Oath of...
I might have the Hippocratic Oath a little wrong. Here, I’ll provide a link to it on Wikipedia if you want to get all technical. But in my memory (which is... Read more
The 20 June 2013 by Keewood
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Tried-and-True Tips for Improving Email Response
Despite the number of channels competing for consumers’ attention, email remains one of the integrated marketer’s most potent and powerful options. Read more
The 20 June 2013 by Marketingtango
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When Is It Safe To Be Social After Tragedy Strikes?
A number of normally savvy social business marketers were caught flatfooted after the Boston Marathon bombing. Perhaps not watching the real-time activity in... Read more
The 18 June 2013 by Marketingtango
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5 Branding Mistakes That Will Quickly Cripple Your Small Business
For small businesses starting out, the rush to build a brand quickly may lead to some missteps. But don’t let the pressure to establish your brand overrule the... Read more
The 18 June 2013 by Maria Snyder
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Local SEO for Music Teachers and Musicans
A few years ago I launched a website for piano lessons in hyde, for my other half Sarah Petrie. Since then, I’ve had a bag full of emails and tweets asking abou... Read more
The 17 June 2013 by Andykinsey
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Marketing to Women: Cheerios Win! Rascists Lose!
Have you seen the new Cheerios spot? The one with the adorable little girl who is part of an interracial family? The spot drew the attention of YouTube racist... Read more
The 16 June 2013 by Jamiedunham
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Increase Traffic to Your Website by Recycling Your Content!
Want a quick and easy way to increase traffic to your website? Try creating content keeping in mind how you might recycle it. How does the same old stuff... Read more
The 12 June 2013 by Elizabethlmaness
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Beyond the Booth: 5 Steps to Trade Show Success
“80% of success is showing up.” — Woody Allen Unfortunately, just showing up at a trade show with a booth is not enough. A successful appearance depends on... Read more
The 11 June 2013 by Marketingtango
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The Dime Store Marketer’s Guide to Testing Direct Mail
Most integrated marketers view the testing and measurement of their direct-mail campaigns a lot like we view saving for a retirement. You know you should do it... Read more
The 05 June 2013 by Marketingtango
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