Marketing & Advertising Magazine

LATEST ARTICLES BY PAPERBLOGGERS

• OMO-Dirt is Good

  

  The creative agency Lowe in Singapore has recently commissioned the world champion sand sculpture JooHeng Tan to help out on a washing detergent print ad... Read more

  The 22 June 2012 by   Vecie78
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• Silent Solutions: How Keeping Quiet Can Help

  

  Ever tried to manage a problem by not offering a solution? A lot of us automatically give advice. It’s not just a Mars and Venus thing. Men and women bot... Read more

  The 05 June 2012 by   Alanhargreaves
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• Monster Vacuum Ad Doesn’t Suck

  

  Miele vacuums are known for their massive power, so what better way to communicate that than to use a massive medium, a billboard. Using only two words and a... Read more

  The 12 June 2012 by   Thehangline
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• Hurricane Insurance Billboards Get Blown Away

  

  Insurance companies are known for slapping a photo of someone you don’t recognize and a cheesy tagline on their billboards then calling it a day. Usually there... Read more

  The 07 June 2012 by   Thehangline
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• Diet Coke Shows How To Really Target an Audience

  

  Because of out-of-home’s ability to communicate to the masses, sometimes advertisers forget about effectively targeting an audience. Kind of like “if you’re... Read more

  The 04 June 2012 by   Thehangline
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• South African Females Trail Their Male Counterparts in Smartphone Usage

  

  Understanding of gender-based dynamics of the South African smartphone market, given the country’s (still) new democracy and associated drive to ensure... Read more

  The 18 June 2012 by   Brawilly
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• Does Design Matter To Small Businesses?

  

  99Designs wanted to know how important design was to the success of a business. They surveyed over 1500 small businesses and startups to better understand the... Read more

  The 21 June 2012 by   Infographixdirectory
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• The Collaborative Cockpit

  

  Good managers are neither ideologues nor cynics Before the acronym CRM was hijacked by Customer Relationship Management, it stood for Cockpit Resource... Read more

  The 12 June 2012 by   Alanhargreaves
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• Sierra Madre to Attract Downtown Business with Marketing Study

  

  Sierra Madre, like most cities in this Post-Redevelopment Era, must go to creative lengths to attract new downtown business to fuel economic growth. At its... Read more

  The 14 June 2012 by   Wonder
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• Project Runway’s Blinged Out Billboard

  

  The giant glittering scissors and obscure hashtag are enough to piqué my curiosity on this one. Searching Twitter and Google for this hashtag will eventually ge... Read more

  The 26 June 2012 by   Thehangline
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