Themarioblog

LATEST ARTICLES ( 1384 )

• An Interesting Multimedia Story

  

  I am proud to announce that the story that one of my Columbia journalism students did for her final project, has just been published b Narratively. As readers... Read more

  Posted on 13 June 2016 MEDIA, SOCIAL MEDIA, TECH

• Argentina’s La Voz: It is a Switch to Berliner Format

  

  La Voz del Interior has published for 104 consecutive years in Cordoba, the second largest city in Argentina. The newspaper is a part of the family. This... Read more

  Posted on 10 June 2016 MEDIA, SOCIAL MEDIA, TECH

• Why Mobile Ad Initiatives Must Start with Publishers

  

  It’s no secret where our hands and eyeballs are dozens of times a day: the smartphone and other mobile devices. Yet, advertisers are slow to bring their... Read more

  Posted on 09 June 2016 MEDIA, SOCIAL MEDIA, TECH

• La Presse+: A Success Story, Part 5-the Results

  

  I spent a full day with the top management team of La Presse + and emerged with a clear picture of why La Presse+ is without doubt the most successful... Read more

  Posted on 08 June 2016 MEDIA, SOCIAL MEDIA, TECH

• La Presse+: A Success Story, Part 4-the Design Details

  

  I spent a full day with the top management team of La Presse + and emerged with a clear picture of why La Presse+ is without doubt the most successful... Read more

  Posted on 07 June 2016 MEDIA, SOCIAL MEDIA, TECH

• La Presse+: A Success Story, Part 3-the Advertising

  

  I spent a full day with the top management team of La Presse + and emerged with a clear picture of why La Presse+ is without doubt the most successful... Read more

  Posted on 06 June 2016 MEDIA, SOCIAL MEDIA, TECH

• La Presse+: A Success Story, Part 2—the Concept and the Technology

  

  I spent a full day with the top management team of La Presse + and emerged with a clear picture of why La Presse+ is without doubt the most successful... Read more

  Posted on 03 June 2016 MEDIA, SOCIAL MEDIA, TECH

• La Presse+: A Tablet Edition Success Story in Montreal.

  

  I spent a full day with the top management team of La Presse + and emerged with a clear picture of why La Presse+ is without doubt the most successful... Read more

  Posted on 02 June 2016 MEDIA, SOCIAL MEDIA, TECH

• Audiences Can’t Get Enough Food Coverage

  

  Newspapers and magazines can never stock up on enough food coverage. The audience craves it, especially if there are videos as part of the recipe. It is as if... Read more

  Posted on 01 June 2016 MEDIA, SOCIAL MEDIA, TECH

• Air Quality Map from the Hindustantimes

  

  The Hindustan Times is working to build the definitive online source of real-time air quality in all of India. Read more

  Posted on 31 May 2016 MEDIA, SOCIAL MEDIA, TECH

• Seduction and the Cover of That Magazine

  

  Are magazine covers as important as they once were? Can that image on a magazine cover seal the deal with the prospective, impulse buyer? In the digital age, ar... Read more

  Posted on 27 May 2016 MEDIA, SOCIAL MEDIA, TECH

• Redesigning Inside the Fish Tank

  Forget the focus group, that traditional tool so often used (and misused) to gauge the reactions to a redesigned product. Instead, put your audience “under the... Read more

  Posted on 26 May 2016 MEDIA, SOCIAL MEDIA, TECH

• Silent Treatment

  

  Now we know that 85 percent of Facebook video is watched without sound. Surprised? You should not be. Read more

  Posted on 25 May 2016 MEDIA, SOCIAL MEDIA, TECH

• Apple Stores Get a Makeover: Why Sometimes It’s Smart to Redesig Before It’s...

  

  All of us turn into kids when we visit an Apple Store anywhere in the world, what with all those wooden tables filled with gadgets that stimulate the... Read more

  Posted on 24 May 2016 MEDIA, SOCIAL MEDIA, TECH

• De Telegraaf: It is Vrij! a New Weekend Supplement

  

  Reader of Holland's De Telegraaf are in for a new weekend product, a supplement that includes lifestyle, food, travel,homes, boats cars, and a section... Read more

  Posted on 23 May 2016 MEDIA, SOCIAL MEDIA, TECH

• Haptical Aims at Virtual Reality

  

  For tech journalist Deniz Ergürel virtual reality and other immersive technologies are where the action is going to be, and much sooner than many think. His ne... Read more

  Posted on 20 May 2016 MEDIA, SOCIAL MEDIA, TECH

• Doing Print Happily? Some Don’t Agree

  In one of my blog posts this week I related a series of examples of our own work where print plays a key role. Here is another view with a different narrative. Read more

  Posted on 19 May 2016 MEDIA, SOCIAL MEDIA, TECH

• Some Still Do Print Happily…..

  

  This was my interview with WAN IFRA’s World News Publishing Focus in advance to my presentation at the WAN-IFRA’s 23rd World Editors Forum in Cartagena,... Read more

  Posted on 18 May 2016 MEDIA, SOCIAL MEDIA, TECH

• Why Keeping Brand Visible on Links is Important.

  

  We are not surprised at this data: 43 percent of social media users don’t know where the stories they read originally appeared. More reason for designers to wor... Read more

  Posted on 17 May 2016 MEDIA, SOCIAL MEDIA, TECH

• Multiplatform Design & Storytelling Class: More Final Projects

  

  A week ago I published links to some of my Columbia University students' final project. Here are the rest of the final projects as presented on last day of... Read more

  Posted on 16 May 2016 MEDIA, SOCIAL MEDIA, TECH