Media Magazine

Apple Stores Get a Makeover: Why Sometimes It’s Smart to Redesig Before It’s Needed

Posted on the 24 May 2016 by Themarioblog @garciainteract
Apple Stores get a makeover: Why sometimes it’s smart to redesig before it’s neededApple Stores get a makeover: Why sometimes it’s smart to redesig before it’s needed Apple Stores get a makeover: Why sometimes it’s smart to redesig before it’s neededApple Stores get a makeover: Why sometimes it’s smart to redesig before it’s needed
The new Apple Store in San Francisco: bigger glass windows, larger wooden tables and a Genius Grove!

Apple apparently did not sit and wait until its stores got boring or stopped being surprising playgrounds with the most excitement per square foot than any other store in the universe.

Instead, Apple commissioned Angela Ahrendts to get to work on rethinking how the Apple Store experience could be different, more fulfilling, and perhaps more fun? How can that be possible?

I, for one, often stop at an Apple Store especially the one on Fifth Avenue, or the one at Grand Central station that sits as in a throne overlooking the throngs of commuters zig zagging through the grand hall of the historic building.  Even when I am not buying anything, I just play with a tablet or a phone, take a look at the accessories on the wall, or do people watching. It is always interesting to see how little kids get lost there, playing with the fun gadgets as if in the corner playground.

Apple Stores are playgrounds, indeed, which is part of the lure, and why Apple attracts so many customers to its doors.

How can Apple improve on this great product?

I admit I was surprised to read about the opening of the new San Francisco store and inquired about the changes:  bigger glass doors, more plants (Apple goes green), a more spacious Genius Bar which is now called a Genius Grove. Along the way, and emerging from the plants, I guess, “creative pros” to advise customers with all things Apple technology.

That’s a lot of new for a product that is still very fresh and even futuristic in our minds.

It makes me think that I have often been called to “redesign” a newspaper that, in my view, was quite fine as it was and did not need to be taken urgently for a makeover.  One that comes to mind was our engagement with Colombia’s El Tiempo in 2010.

El Tiempo was doing quite well with readers and advertisers, and the look & feel of our last redesign was still fresh and intact.
The management of the editorial group, however, wanted to think what could be new.

The results were interesting and fascinating, and you can read all about them here.

Can’t wait to see the new Apple Store in San Francisco, and, for all of us in the design business, the remaking of a product that does not quite need it, can be a lesson about constant innovation and thinking ahead.

For more about the new Apple Store design:

More about El Tiempo's big remaking of 2010

El Tiempo launches new concept today

El Tiempo :selling the concept to editors, readers, advertisers

El Tiempo at 100: a fresh proposition journalistically, visually, digitally

TheMarioBlog post #2439
Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • GoGoHares!


    Following the flight of camp dragons, the parade of vivid jumbos and the troupe of panto gorillas in our midst comes an assortment of big-eared, bright-eyed... Read more

    11 hours, 47 minutes ago by   Jackscott
  • Brew the Perfect Iced Tea by TE-A-ME

    Brew Perfect Iced TE-A-ME

    Be it any season, staying hydrated is important and what better way to do so than by enjoying a nice cold glass of tea. Yes, make your water interesting by... Read more

    11 hours, 59 minutes ago by   Dr.jenifer Sayyed
  • I'm Back and the New Camera Is Here!

    Back Camera Here!

    It was waiting for me when I arrived home from Wildacres but I resisted even opening the package till I'd unpacked, done my laundry, watered some plants,... Read more

    14 hours, 47 minutes ago by   Vickilane
  • To Kill a King, To Kill a Black Panther.

    Kill King, Black Panther.

    Can anyone really begin to recall a year, or summer without a comic book based film? I'm beginning to forget, and in the foreseeable future it doesn't seem... Read more

    21 hours, 6 minutes ago by   Jamesswezey
  • Content, Conversations and Conversations as Content

    One of the most important things you can do as an individual in this scene is focus on creating a broad variety of content. This is not just on a band level... Read more

    21 hours, 14 minutes ago by   Indiemusicpromo
  • Five of the BEST Places in Edinburgh for an Ice Cream

    Five BEST Places Edinburgh Cream

    64 total views, 36 views today 5 of the Best Places in Edinburgh for Ice Cream Whatever the weather, Ice cream is always a top choice for a snack, dessert or... Read more

    21 hours, 47 minutes ago by   Emma
  • Men Reportedly Caught Sharing Money To Voters In Ekiti, Bundled Away By...

    Some alleged party agents have been dealt with after they were reportedly caught sharing money at polling units in Ekiti state. Read more

    The 14 July 2018 by   Naijapary