Media Magazine

Redesigning Inside the Fish Tank

Posted on the 26 May 2016 by Themarioblog @garciainteract

I wish I could count the number of times that a fantastic idea was killed in two seconds via a focus group session with readers.  Often, the idea was new and different, but I was often sure that readers would have eventually grow to like it if given enough time.

In focus groups we react to what we are familiar with. That is the first reaction that emerges, and, usually it takes an active and outspoken member of the focus group to present his/her idea, and the crowd follows.  I have seen myself lowering my eyes, and shaking my heads behind the mirrored walls of a focus group the moment I saw what was a good idea evaporate.

The Financial Times has decided to make changes to its website while consulting the readers along the way, a sort of on-going focus group to help shape the look and feel of the website. For the next generation site, called NextFT, the FT is going slowly, but with the audience by its side, commenting and offering suggestions that turn into instant tweaks.

What are those readers saying?


“The faster you can get people to news that’s relevant to them, the more they’ll read, and the more they read, the better the chances they’ll continue to subscribe.”


“NextFT has a new section called MyFT that lets people follow specific topics and writers and they’ll populate a “MyFT” feed.” 


“Among the design changes to NextFT — a new logo, simplified navigation and mobile-responsive design given half the audience is coming on mobile devices — is video. While other publishers are blowing up the size of video players to goose video views, NextFT pushed the video lower down the page and replaced one big unit with four smaller ones.”

Will this approach replace the traditional focus groups? Perhaps not, but I would like to see the evolving critiques taking place while the website is constructed as a much better way to rethink navigation, hierarchy, content preference and design.

TheMarioBlog post #2434
Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Yorkshire Revisited

    Yorkshire Revisited

    Almost five years ago we wrote about friends garden in Yorkshire. Well last weekend we went "up North" for a visit and although the garden is only just waking u... Read more

    The 24 April 2018 by   Alternativeeden
  • Daya: A Yoga Practice of Compassion

    Daya: Yoga Practice Compassion

    by Victor DubinBlossoming Almond Branch in a Glass by Vincent van GoghI am not as compassionate as I would like to be. I am inclined to be ego driven and to... Read more

    The 24 April 2018 by   Ninazolotow
  • Matter Resolved Matter Resolved

    James Booth posted on Namepros that he has pushed the domain name back to the original owner Rebecca. This thread became legendary and brought together a lot... Read more

    The 24 April 2018 by   Worldwide
  • The Interactive Cafe – Zee5 Loft

    Interactive Cafe Zee5 Loft

    Zee5 Loft is an interactive café which recently opened in HSR, Bangalore. The whole idea is built on Hospi-tainment or Hospitality with Entertainment. This is... Read more

    The 24 April 2018 by   Rohit Dassani
  • Creation Stories: LANNDS

    Photo Credit: Carl Rosen LANNDS is the indie-electronic project of Florida-based songwriter Rania Woodard. We came across LANNDS’ latest single, “Legends,” and... Read more

    The 24 April 2018 by   Music Creates Us
  • Huawei P20 Pro , P20 Lite With FullView Display Launched in India

    Huawei has made a comeback in India by launching Huawei P20 Lite, P20 Pro today. These phones come with AI-powered cameras in collaboration with the optics in... Read more

    The 24 April 2018 by   Gadgetscanner
  • Family Life: I Don’t Understand Japanese Culture

    I was looking through the video offerings on Amazon Prime and say that they had a number of Japanese programs. So I picked one, Happy Marriage!?, a live TV... Read more

    The 24 April 2018 by   Bbenzon