Marketing & Advertising Magazine

Paperblog Editor's Pick

• Retail Therapy and Management

  Window shopping for business strategies The business landscape is littered with disasters based on “expansion by acquisition”. What seemed like a... Read more

  The 10 May 2011 by   Alanhargreaves
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• Billboard Screw-Up Not a Screw-Up

  

  Oh, crap. Billboards in Wisconsin were posted upside-down. Stupid outdoor companies. Actually, the campaign is the brainchild of Serve Marketing for Adoption... Read more

  The 04 May 2011 by   Thehangline
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• Will and Kate Love Notes from Post-It

  

  At this point, we could hate on every advertiser that’s trying to co-op the Royal Wedding for their own gain, but this execution from OgilvyAction for Post-It... Read more

  The 27 April 2011 by   Thehangline
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• Articulation

  

  I've been reading Albert Einstein's biography, and something struck me today about him. He made these amazing leaps of imagination, but one of the things he... Read more

  The 21 April 2011 by   Happygrc
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• Add Video to Your Company’s Linked In Profile

  

  Did you know that LinkedIn has expanded the company section? I like that that LinkedIn isn’t copying the Twitter and Facebook formats by offering so many of... Read more

  The 20 April 2011 by   Chrisbrown
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• Interactive Ad Brings Someone Back to Life

  

  Quebec agency lg2 created this interactive transit shelter ad to raise interest in pursuing a medical career. I’ll let the video below do the talking. This... Read more

  The 19 April 2011 by   Thehangline
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• Six Questions You Need to Answer to Improve Marketing Effectiveness on Your...

  If you want to market your business from the interent, you need to: get found in the search engines make sure people click through to to your website  and have ... Read more

  The 19 April 2011 by   Chrisbrown
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• To Overtake Competitors, Overtake Yourself

  Why your personal best is better Competitor analysis is a great way to assess where you stand in the marketplace. If you methodically work through the key... Read more

  The 18 April 2011 by   Alanhargreaves
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• Going Where the Talent Is

  

  I've been invited to the recruiter session at the VCU Brandcenter this week. I'm looking forward to seeing the work coming out of that place. Brett McKenzie fro... Read more

  The 18 April 2011 by   Happygrc
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• Zombie Billboard Next to Funeral Home

  

  When creating an OOH campaign, there are many things to consider. Obviously we’re focused on creative here at The Hangline, but there are other considerations... Read more

  The 15 April 2011 by   Thehangline
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