Marketing & Advertising Magazine

Paperblog Editor's Pick

• What Is The '7' In 7UP?

  

  image credit What is the '7' in 7UP? We'll never know for sure. The soft drink's creator, Charles Leiper Grigg, went to the grave without ever revealing where h... Read more

  The 30 October 2012 by   Gerard
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• What’s New in CSR?

  

  Participants on a panel at the BCLC event.Corporate social responsibility (CSR), or corporate citizenship, is not a new concept. Read more

  The 24 October 2012 by   Center For International Private Enterprise
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• Strategic Marketing of Managing Expectations

  

  “Happiness is in expectations management.” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. Read more

  The 22 October 2012 by   Jureklepic
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• Stop Being Professional and Start Being Real

  

  Warning: What you’re about to experience is straight talk from our newest contributor Alycia Wicker.  Touchy feely begone!  This is good advice, so listen up.  ... Read more

  The 17 October 2012 by   Linsibrownson
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• 5 Ways to Get Noticed (in a Good Way) with Social Media and Email

  

  Posting random blurbs on social media or sending out batches of mass email and then going on with your life might be fast and easy, but it’s not the most... Read more

  The 16 October 2012 by   Maria Snyder
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• Introducing the Branding Expert at the ATHENA International Leadership Summit

  

  Last night was an awesome board of directors meeting for ATHENA International.  You know, the kind of meeting where you feel like the future of an organization... Read more

  The 15 October 2012 by   Chrisbrown
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• 15 Seconds Or Less

  

  There are a lot of cliches in marketing, but the one I’ve always hated the most was the 15 second elevator pitch – the spiel that you give to people when they... Read more

  The 11 October 2012 by   Linsibrownson
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• Why Business Owners and Executives Should NEVER Write Sales Copy!

  

  TweetBusiness owners and executives, stop writing your own copy IMMEDIATELY! Yes, I know, times are tough…. Businesses are forced to make cutbacks and... Read more

  The 04 October 2012 by   Jarvisedwards
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• Improve Your Marketing Results – A/B Case Study Results

  

  Ever wonder which version of a website landing page or an email subject headline would deliver better results? If so, you might be interested in checking out... Read more

  The 02 October 2012 by   Chrisbrown
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• Is the Online Space All About Negative Brand Comments from Netizens?

  

  According to the largest global study into people’s attitudes and behaviours online, complaints form the smallest part of South African netizens’ online comment... Read more

  The 28 September 2012 by   Brawilly
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