Marketingtango

LATEST ARTICLES ( 703 )

• Signs of Successful Real Estate Agents

  

  The importance of integrated marketing was recently reinforced by the real estate industry’s top trade group, The National Association of Realtors®, in a... Read more

  Posted on 27 August 2013 BUSINESS, REAL ESTATE

• 3 Big Reasons to Blog for Business

  

  The way television and other old-school, broadcast-media outlets portray Blogging, you’d think it was all just longwinded essays about politics, celebrities,... Read more

  Posted on 22 August 2013 BUSINESS, MARKETING & ADVERTISING

• Front Door Marketing For New Customers

  

  Restaurant patrons are like most of us—creatures of habit. The familiar makes us comfortable. The challenge for restaurateurs, as well as integrated marketers i... Read more

  Posted on 21 August 2013 BUSINESS, MARKETING & ADVERTISING

• From Pit to Pinnacle: An Integrated Marketing Success Story

  

  A chance to learn without getting burned. That’s the beauty of reading other companies’ integrated marketing case studies, including the one about First... Read more

  Posted on 20 August 2013 BUSINESS, MARKETING & ADVERTISING

• Reactivate Lapsed Customers with Integrated Marketing

  

  Whether you’re a retailer in Raleigh or a consultancy in Kokomo, sales growth is essential to your long-term success. Common growth strategies employed by... Read more

  Posted on 15 August 2013 BUSINESS, MARKETING & ADVERTISING

• The Three Signs Every Restaurant Must Display

  

  Building signage? Check. Regulatory posters? Check. Menu? Check. Don’t stop there if you’re a restaurant marketer looking to tantalize and entertain diners. Read more

  Posted on 14 August 2013 BUSINESS, MARKETING & ADVERTISING

• Four Ways Mobile Marketing Boosts Sales

  

  The key to boosting sales could be the speed at which you reach customers on the go. With more than half of adult U.S. consumers now owning smartphones,... Read more

  Posted on 13 August 2013 BUSINESS, MARKETING & ADVERTISING

• How Data Improves Mobile Coupon Campaigns

  

  Not long ago, savvy shoppers clipped coupons from their Sunday newspapers and hoped to remember them while running errands. Today, they simply consult their... Read more

  Posted on 08 August 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing Strategy: How One Company Captured Pet Owners’ Hearts & Minds

  

  It’s been said that there’s no greater pair than a boy and his dog. Unless it comes to integrated marketing, when pet food maker Royal Canin Canada found that... Read more

  Posted on 07 August 2013 BUSINESS, MARKETING & ADVERTISING

• Use Site Search to Make Web Content More Relevant

  

  The little box that’s really a treasure chest. That’s how integrated marketers should think of the website Site Search function. Visitors turn to Site Search... Read more

  Posted on 06 August 2013 BUSINESS, MARKETING & ADVERTISING

• Get Personal With Trigger Based Email Campaigns

  

  When a customer signs up for your email list, do you send a welcome message in response? How about when someone makes a purchase, or registers a product? Do... Read more

  Posted on 01 August 2013 BUSINESS, MARKETING & ADVERTISING

• Keys To Earning Customer Trust

  

  It’s been said that we do business with people we “know, like and trust.” That’s why most integrated marketing tactics, such as content marketing, are centered... Read more

  Posted on 31 July 2013 BUSINESS, MARKETING & ADVERTISING

• Attract More Customers By Making Your Signage Magnetic

  

  If you make service calls or drive frequently for business, you may be sitting next to some prime advertising space right there on the side of your vehicle. Read more

  Posted on 30 July 2013 BUSINESS, MARKETING & ADVERTISING

• Fall for Color: How Pantone Trends Affect Your Brand

  

  Did you know that emerald is the color of the year? That’s according to Pantone, the authority on color, provider of color systems and leading technology for... Read more

  Posted on 25 July 2013 BUSINESS, MARKETING & ADVERTISING

• Less Is Best in Content Writing

  

  Brevity wins. That’s the lesson integrated marketers have learned when writing content for our attention-deficient society of buyers. However, it’s not easy to... Read more

  Posted on 24 July 2013 BUSINESS, MARKETING & ADVERTISING

• How to Create an Employee Communications Strategy

  

  Ask integrated marketers to name their most-important stakeholder and they usually mention customers. It makes sense: After all, no company stays in business... Read more

  Posted on 23 July 2013 BUSINESS, MARKETING & ADVERTISING

• Three Rules For Handling A Social Media Disaster

  

  Social networks can serve as valuable tools in any integrated marketing campaign. As marketers, we dream of the sudden avalanche of free publicity that can... Read more

  Posted on 18 July 2013 BUSINESS, MARKETING & ADVERTISING

• Pow Goes the Pen: The Surprising Pop of Promotional Products

  

  Admit it: You love receiving gifts. And so do your customers. So why limit gift giving to the holiday season? People appreciate this gesture any time of year an... Read more

  Posted on 17 July 2013 BUSINESS, MARKETING & ADVERTISING

• Big Data Presents Huge Email Marketing Opportunities

  

  The dictionary lists “data” as a noun. But for integrated marketers, the word should actually be used as a verb. Data is “an action generator” for Stephen Dumas. Read more

  Posted on 16 July 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing with Signage: Fast Relief for Medical Practitioners

  

  Yes doctor, we feel your pain. With competitor ranks growing and marketing budgets shrinking, it’s harder than ever to promote medical and veterinary services.... Read more

  Posted on 11 July 2013 BUSINESS, MARKETING & ADVERTISING