Marketing & Advertising Magazine

Paperblog Editor's Pick

• Of King Coal and Cleopatra, and Icons and Leaders

  

  Sacrifice is not an element usually associated with stardom, God-given beauty, serial monogamy -- or being a corporate CEO. When it is, though, it's... Read more

  The 28 March 2011 by   Mary Trigiani
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• How Do You Increase Readership to Your Blog?

  

  Are you using a blog to improve the online visability on the internet?  If so, you’re probably trying to figure out how to get more readers.  Am I right? Here... Read more

  The 17 March 2011 by   Chrisbrown
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• How Campaignable is Your Campaign?

  

  There are people who would argue, and probably rightly so, that the "new media" makes the traditional concept of campaigns less important. Used to be that it wa... Read more

  The 10 March 2011 by   Happygrc
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• An Idea Isn't Everything

  

  This is another in a series from AKQA creative Nathan Archambault. You can follow him on Twitter @NKArch.Concept is king. It’s all about the idea. Your goal wit... Read more

  The 02 March 2011 by   Happygrc
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• Levis: Go Forth and Exploit, Part 1

  By Pamela Rutledge and Bonnie Buckner The Levi’s Go Forth/We Are All Workers Campaign has focused a lot of attention on the town of Braddock, PA. Levi’s uses... Read more

  The 16 February 2011 by   Drpamelarutledge
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• The Psychology of Social Media That Fuels Social Change

  Whether or not Egyptian President Mubarak steps down as protestors demand, it’s clear that Egyptian society has undergone a cataclysmic shift.  Much of this... Read more

  The 10 February 2011 by   Drpamelarutledge
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• First Stop

  

  Art directors, designers, creative directors, copywriters, print buyers--pretty much anyone in the creative department is inundated on a daily basis by paper... Read more

  The 28 January 2011 by   Happygrc
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• Stories Are the Antidote to Information Overload

  

  Real Time Information Puts a Premium on Meaning What does it mean when we have real time on-demand information? It means there is no longer an information... Read more

  The 28 January 2011 by   Drpamelarutledge
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• Three Things You Shouldn't Be Distracted By

  

  In the ad business, there are a lot of things that will compete for your attention on a daily basis. Sometimes it helps me sort through my priorities by... Read more

  The 24 January 2011 by   Happygrc
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• Honesty in Radio

  

  You’ve got to be honest with yourself when you write a script.Take out a stopwatch. Don’t rush your read. Allow for breathing room. Fix what’s not working. (Tha... Read more

  The 10 January 2011 by   Happygrc
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