Marketing & Advertising Magazine

LATEST ARTICLES BY PAPERBLOGGERS

• What It Means to Set-Up For Success

  

  Over the past couple of years I have increasingly heard the use of the “set up for success” expression. I normally hear it when it comes to training new... Read more

  The 28 November 2011 by   2centsricher
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• Three Steps to Avoid Micromanaging

  

  Help people get on with it. Here’s a quote from management professor, Henry Mintzberg: “The manager does not leave the telephone, the meeting, or th... Read more

  The 28 November 2011 by   Alanhargreaves
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• On Being Dependable

  

  We had a new business pitch last week. If you've ever been through a new business pitch, you know that it's a strange kind of animal. When I'm asked which... Read more

  The 17 November 2011 by   Happygrc
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• Why You Need to Collaborate

  

  It’s not just good for everyone else Collaboration gets a lot of traction in management commentary. Wherever your look, we are encouraged to form alliances. Eve... Read more

  The 07 November 2011 by   Alanhargreaves
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• Staying Bootstrapped

  

  Keeping cash flow strategies green Want to reinvent your business? A popular strategy is to return to the startup model. It reinvigorates the enthusiasm and... Read more

  The 14 November 2011 by   Alanhargreaves
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• London Man Does Everything The Billboards Tell Him To

  

  I remember hearing some statistic about how the average person is exposed to about 1,500 ads per day. However, most of us don’t look out our kitchen window to... Read more

  The 29 November 2011 by   Thehangline
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• There’s Nothing Real About These “Real Beauty” Campaigns

  

  "real" beauty? Although at first it appears that companies like Dove and Bare Minerals have taken a step in the right direction by running “Real Beauty”... Read more

  The 02 November 2011 by   Juliez
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• The Successful Exit

  

  To take more with you, leave more behind. When they broadcast emergency procedures as you taxi down the runway, the idea is to show you how to exit in the safes... Read more

  The 21 November 2011 by   Alanhargreaves
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• Road Ninja Strikes Again

  

  Outdoor advertising powerhouse, Lamar recently released an iPhone app called Road Ninja. (Android version coming soon I hope.) The app helps travelers find... Read more

  The 03 November 2011 by   Thehangline
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• Chemical Bank Rakes In Viewers

  

  This is what I love to see – a business not talking about features that every other competitor can offer or some generic headline about how they’re #1. Instead... Read more

  The 02 November 2011 by   Thehangline
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