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McDonald’s Fries Light Up Chicago

Posted on the 21 November 2011 by Thehangline

McDonald’s Fries Light Up Chicago

Craving fries? Just follow the golden lights from these billboards in Chicago. Apparently they’re viewable from up to three miles away. Really nice idea although maybe a little irresponsible with light pollution and all. But I guess in Chicago that’s not so much of a concern. It’s too bad the tagline “Best Fries on the Planet” gets lost because I think that’s what makes this more of a concept and not just an interestingly-fabricated billboard.

The “fry lights” as Leo Burnett are calling them are part of a bigger campaign leveraging one of McDonald’s most beloved products. No idea what the other components of the campaign are, but I’m excited to find out.

[via Ads of the World]

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