Marketing & Advertising Magazine

Paperblog Pick in Marketing & Advertising

How to Write a TV Script

If you need to write a TV script, do not start by writing a TV script. Start by writing a premise.Here's a short story to tell you what I mean:The very first time to I sat down to... Read more

Paperblog Pick in Marketing & Advertising

What Is The '7' In 7UP?

image credit What is the '7' in 7UP? We'll never know for sure. The soft drink's creator, Charles Leiper Grigg, went to the grave without ever revealing where he got the name. Read more

LATEST ARTICLES BY PAPERBLOGGERS

Mallatt’s Uses Zombies as Fashion Models

I was going to do a post about different Halloween-themed billboards but I had a hard time finding anything worth talking about. Read more

The 31 October 2012 by Thehangline
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Social Media Statistics Australia – September 2012

Thanks to the team at SocialMediaNews.com.au we’re fortunate enough to be able to chat about some pretty handy social media statistics based on Australian data. Read more

The 17 October 2012 by Onqmarketing
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5 Things Marketers Should Do With Pinterest

Pinterest is a visually-oriented network, slightly social but really interactive in a more superficial manner. The “conversation” on Pinterest happens more... Read more

The 25 October 2012 by Alizasherman
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Trucks Ads That Don’t Suck

“This might be your new transportation if you drink and drive.”Remember that email with all the fake truck ads that cycles around every few months. I’m so sick... Read more

The 11 October 2012 by Thehangline
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The World’s Largest Photography Exhibit Lasts Only 48 Hours

On May 15, 2012, ADay.org asked people all over the world to take a picture and submit it for a future photography exhibition. The result is a public... Read more

The 08 October 2012 by Thehangline
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Directing a Logo Refresh? Check Out the Updated Logos for Fast Food Marketers

Both Arby’s logo and Wendy’s logo have had a recent update. I’m interested in this because we are in the midst of helping one of our clients move from the logo... Read more

The 20 October 2012 by Chrisbrown
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Why Sarasota and Bradenton Are Missing The Boat On Mobile Marketing

Why small businesses in Sarasota and Bradenton should be considering a mobile marketing strategy. Understanding Mobile MarketingLet's start out with the basics. Read more

The 02 October 2012 by Cr8inc
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How to Write a Charity CV

I still spend a lot of time helping people to write their CVs. If you Google ‘CV writing tips’ you’ll find lots of advice and help, so let me give you one of th... Read more

The 23 October 2012 by Laurenbates
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Reframe Your Business Thinking

The lever you need to press is attitude. We often think we are letting go of old ideas when in reality we are just adjusting our grip. Our lateral notion of... Read more

The 29 October 2012 by Alanhargreaves
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Strategic Marketing of Managing Expectations

“Happiness is in expectations management.” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. Read more

The 22 October 2012 by Jureklepic
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