Marketing & Advertising Magazine

Paperblog Pick in Marketing & Advertising

Belvedere Vodka’s ‘rape’ Ad Prompts Boycott, Apology; but They’re Not the Only Ones with No Taste

Vodka brand Belvedere has apologised for its sexual assault-implying ad, but was the "mistake" just a PR stunt? Plus, four more juvenile ads. Read more

Paperblog Pick in Marketing & Advertising

Marketing Agency’s Scheme to Turn Homeless People into Mobile Wireless Hotspots Proves Controversial

Is the BBH Labs project a step up from the Big Issue or simply demeaning? Read more

LATEST ARTICLES BY PAPERBLOGGERS

Angry Birds Attack The Space Needle

Image Courtesy Flickr User "moontrippers" This might be one of the coolest marketing stunts I’ve seen in a while. And it actually makes sense. For the... Read more

The 27 March 2012 by Thehangline
Business,
Belvedere Vodka’s ‘rape’ Ad Prompts Boycott, Apology; but They’re Not the Only...

Vodka brand Belvedere has apologised for its sexual assault-implying ad, but was the "mistake" just a PR stunt? Plus, four more juvenile ads. Read more

The 28 March 2012 by Periscope
Business, Current, Society
11 Ways Advertisers Make Food Look Delicious

image credit Advertised foods rarely look exactly like the real food they're selling. In fact, a number of sites around the web have pointed out just how... Read more

The 16 March 2012 by Gerard
Business,
The Most Powerful Profit Lever

We need to talk about prices Price is the most powerful profit lever. The arithmetic is simple. If costs are $9 and you sell for $10, your profit margin is... Read more

The 27 March 2012 by Alanhargreaves
Business, Career, Economics,
KONY 2012 Digital Billboards Available Here

Mark Moyer and Mike Parsons at Fairway Outdoor have put together digital billboards supporting the KONY 2012 campaign. They have made their files available for... Read more

The 09 March 2012 by Thehangline
Business,
The Marketing Brainwash.

There are at least 46 different marketing practices around. There really are! From this set of knowledge one could imagine there would be one that got... Read more

The 24 March 2012 by Theoutsideviewblog
Business,
Kony 2012: Cynical Marketing Ploy Or Genuine Plea?

From the video campaign Kony 2012 The Kony 2012 video is still causing turmoil. The thirty-minute long plea to stop Ugandan warlord Joseph Kony has been an... Read more

The 09 March 2012 by Periscope
Charity, Current, Society, TV & Video
What Are the Costs of Facebook’s Timeline for Pages, Really?

I just read the post The Costs of Facebook’s New Timeline for Pages, and it got me thinking. One part that stood out for me was this:Bigger brands have more... Read more

The 12 March 2012 by Alizasherman
Business, Social Media, Tech
St Patrick’s Day: Guinness ’round up Your Mates’ Ad Goes Viral

A pint of Guinness. Photo credit: marco83 For many Irish people, Saint Patrick’s Day (17 March) isn’t complete without a pint or two of the country’s famous... Read more

The 14 March 2012 by Periscope
Business, Current, Humor, Society
Starting up in the Global Marketplace

Staying realistic when all those around you are billionaires. One statistic doing the rounds is this: to build an audience of 50 million, it took radio 38 years... Read more

The 13 March 2012 by Alanhargreaves
Business, Career, Economics,