Marketing & Advertising Magazine

LATEST ARTICLES BY PAPERBLOGGERS

• How to Get Meaningful Branding out of Mindblowing Social Media Tools

  

  This infographic – the Conversation Prism by Brian Solis — is a social media classic. Filled with everything.  Organized by color.  Still, everytime I look at... Read more

  The 14 September 2011 by   Chrisbrown
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• Financial Literacy: Knowing What You Know

  

  Aligning business intuition with financial arithmetic You've got a brilliant idea. You make an excellent presentation to the board. A director asks: "What... Read more

  The 06 September 2011 by   Alanhargreaves
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• Brandsphere Infographic Lays Out Your Brand Revenue Stream

  

  Another great infographic from Brian Stolis and JESS3, famous for The Conversation Prism, helps make sense of brand marketing in social media. Read more

  The 30 September 2011 by   Chrisbrown
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• Six Good Reasons Not to Start a Business

  

  And two things you’ll need if you do Business failure is common, but exactly what is a business? In most jurisdictions, once you fill in the right form... Read more

  The 20 September 2011 by   Alanhargreaves
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• Will Whitney Be Half as Funny as Its Billboards?

  

  We’ve been listening to a lot of Steven Wright, Demitri Martin and Mitch Hedberg in the office lately, so I’ve begun to deeply appreciate the art of a... Read more

  The 08 September 2011 by   Thehangline
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• Brandsphere Infographic Lays 0ut Your Brand Revenue Stream

  

  Another great infographic from Brian Stolis and JESS3, famous for The Conversation Prism, helps make sense of brand marketing in social media. Read more

  The 30 September 2011 by   Chrisbrown
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• Should You Use Eye Tracking Research to Improve Your Marketing Results?

  

  Do you wonder where your audience looks when they read your website? Are your brand’s packaging elements in the right size and order based on priority?  Could... Read more

  The 02 September 2011 by   Chrisbrown
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• How Apple’s Marketing Strategy Targets Our DNA

  

  As Steve Jobs steps down from his position at Apple, he leaves behind a legacy that doesn’t seem to be lost on anyone considering how many retrospective pieces... Read more

  The 19 September 2011 by   Waxgirl333
  

• Feeling Blue? Seeing Red? Color Studies for Logos

  

  When launching a new product, service or business, creating a brand to present to your potential customers helps you organize your marketing effort, develop a... Read more

  The 27 September 2011 by   Chrisbrown
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• How Has Outdoor Advertising Changed Since 1942?

  

  My buddy Joe pointed me to this documentary (link below) created in 1942 by General Outdoor Advertising in Chicago. It’s amazing to see that things haven’t... Read more

  The 27 September 2011 by   Thehangline
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