Marketing & Advertising Magazine

Paperblog Pick in Marketing & Advertising

5 Things That Will Make You a Better Designer

No more witty production level tips. The web is already full of them. Instead, here I will sum up a few viewpoints which I find important to remember when designing creative... Read more

Paperblog Pick in Marketing & Advertising

Cartier Odyssey

Cartier is a French jeweler and watch manufacturer. To celebrate its 165th anniversary they are releasing a beautiful mini-film, a real work of art. It took them two years to... Read more

LATEST ARTICLES BY PAPERBLOGGERS

6 Sites Like Pinterest: Imitators and Copycats

In 2008, I wrote a post for Web Worker Daily about the way Twitter was have an impact on the way we communicate (How Twitter is a Communications Game Changer). Read more

The 20 April 2012 by Alizasherman
Business, Social Media, Tech
5 Things That Will Make You a Better Designer

No more witty production level tips. The web is already full of them. Instead, here I will sum up a few viewpoints which I find important to remember when... Read more

The 11 April 2012 by Theoutsideviewblog
Business,
It Would Be Wrong to Regulate Public Relations

The latest call for regulating public relations came recently from a friend of mine, Gini Dietrich. You can read her comments here. I think the world of Gini,... Read more

The 04 April 2012 by Pjfaur
Business,
Cartier Odyssey

Cartier is a French jeweler and watch manufacturer. To celebrate its 165th anniversary they are releasing a beautiful mini-film, a real work of art. It took the... Read more

The 07 April 2012 by Gerard
Business,
Like Bronx, Grow a Beard

Bronx Shoes, a “manly” shoe brand in South Africa, recently posted this interactive billboard in Cape Town. When you “like” the brand... Read more

The 05 April 2012 by Thehangline
Business,
Is the Leadership Thing Taking Us in the Right Direction?

Real change doesn’t start in the corner office. Want to disempower someone? Just tell them exactly what to do, how to do it, and when to do it. Don’... Read more

The 17 April 2012 by Alanhargreaves
Business, Career, Economics,
DDB San Francisco Summer Internship

DDB San Francisco is accepting applications for our summer creative internship program which, like other DDB offices, we're calling LaunchPad. Read more

The 20 April 2012 by Happygrc
Business,
Retail Marketing Planning: How to Get Started With Marketing Planning

Marketers struggle with marketing campaign planning for different reasons: incomplete or inaccessible historical data, new marketing channels with no obvious... Read more

The 13 April 2012 by Tchu
Business,
Instagram: The Entrepreneur's Dream

A Kodak moment for mobile apps. It’s a story for these times. Young geek collaborates with Silicon Valley network to build simple but popular product.... Read more

The 24 April 2012 by Alanhargreaves
Business, Career, Economics,
Direct Marketing: How to Drive Revenue With Customer Response Modeling

A few years ago I worked on a marketing campaign for a targeted poster campaign that had the team tripping over each other. The campaign had a short turnaround... Read more

The 18 April 2012 by Tchu
Business,