Thanks to the team at SocialMediaNews.com.au we’re fortunate enough to be able to chat about some pretty handy social media statistics based on Australian data.
Before going any further let me qualify the results by highlighting the sources from which they were compiled by Social Media News.
Google DoubleClick Ad Planner tool, Google Trends, Google Insights, Comcast, Quantcast, Facebook Self-Serve advertising tool, Checkfacebook.com and official Facebook representatives.
Going by SMN’s own admission there were few changes in results, with the key players holding steady whilst growing at a marginal rate. Of interest to look at over coming months will be the effects of MySpace and Digg’s recent changes, at this stage however, no increase in visits. At least not from Aussies.
Now to the juicy stuff….
Social Media Sites ranked by monthly active users in Australia:
1. Facebook – 11,500,000 Australian accounts according to Facebook (steady)(13 million according to Google Adplanner)
2. YouTube – 11,000,000 unique Austs (steady)
3. Blogspot – 3,800,000 (down 200,000)
4. LinkedIn – 2,200,000 (steady)
5. Twitter – 2,114,000 (steady)
6. WordPress.com – 1,700,000 (up 100,000)
7. Instagram – 1,500,000 (up 200,000)
8. Tumblr – 1,100,000 (down 100,000)
9. TripAdvisor – 960,000 (steady)
10. Flickr – 800,000 (down 20,000)
11. Pinterest – 640,000 (up 20,000)
12. MySpace – 390,000 (steady)
13. Google Plus – approximately 377,500 (down ~300,000)
14. Yelp – 200,000 (up 8000)
15. Reddit – 150,000 (steady)
16. StumbleUpon – 100,000 (down 10,000)
17. Digg – 65,000 (down 12,000)
18. Foursquare – 58,000 (down 5000)
19. Delicious – 30,000 (steady)
*NOTE: Instagram and Google Plus stats have been calculated with Facebook’s formula, working on the fact that we represent 1.51% of the global audience.
Social Media Statistics ranked by time per visit:
1. Facebook – 25 minutes 43 seconds
2. YouTube – 17 minutes 35 seconds
3. Reddit – 12 minutes 30 seconds
4. Tumblr – 16 minutes 30 seconds
5. Pinterest – 13 minutes
6. MySpace – 12 minutes 30 seconds
7. Twitter – 11 minutes 20 seconds
8. LinkedIn – 8 minutes 50 seconds
9. TripAdvisor – 8 minutes 50 seconds
10. StumbleUpon – 8 minutes 40 seconds
11. Flickr – 8 minutes
12. Delicious – 7 minutes 20 seconds
13. Blogspot – 6 minutes 40 seconds
14. WordPress.com – 5 minutes 30 seconds
15. Digg – 5 minutes 30 seconds
16. Foursquare – 4 minutes
17. Yelp – 3 minutes 40 seconds
18. Instagram – 3 minutes
19. Google Plus – no data
Are there any surprises for you within these numbers? Are there platforms that you have underestimated that has made you re-think your social media strategy? Let us know and even give us some details and we’ll chuck you a bone.
All Social Media Statistics compiled by Social Media News from the following sources: Google DoubleClick Ad Planner tool, Google Trends, Google Insights, Comcast, Quantcast, Facebook Self-Serve advertising tool, Checkfacebook.com and official Facebook representatives.
Quentin Aisbett is the strategist at OnQ Marketing. He loves social media, SEO and mobile. Blogging all the time, tweeting even more so and found rambling on Google Plus at+Quentin Aisbett. Be a little old school and email him.
