Marketing & Advertising Magazine

Paperblog Pick in Marketing & Advertising

Another Example of Framing

I've posted a few examples of how simple word choice can frame the way we think of things. Here's another example that I saw the other day and found really striking. It's the top o... Read more

Paperblog Pick in Marketing & Advertising

Honesty in Radio

You’ve got to be honest with yourself when you write a script.Take out a stopwatch. Don’t rush your read. Allow for breathing room. Fix what’s not working. (That doesn't mean read... Read more

LATEST ARTICLES BY PAPERBLOGGERS

Three Things You Shouldn't Be Distracted By

In the ad business, there are a lot of things that will compete for your attention on a daily basis. Sometimes it helps me sort through my priorities by... Read more

The 24 January 2011 by Happygrc
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How to Start Your Career in Advertising

We're happy to announce a new Makin' Ads ebook called How to Start Your Career in Advertising.Why'd we write it?As a college student, I wanted to get into... Read more

The 18 January 2011 by Happygrc
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Social Media Needs PR, Marketing and Customer Service Skills

“Get a Facebook Fan Page” Is that one of your 2011 action items? If so, you’ll want to think thru the strategy carefully. And put together a plan where the... Read more

The 24 January 2011 by Chrisbrown
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Increase Your Twitter Followers by Over 500% in Just Over a Month

One of most common complaints we hear from new Twitter users is “I have no followers, so there’s no point of me being there”. This leads to a very high dropout... Read more

The 22 January 2011 by 2centsricher
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Stories Are the Antidote to Information Overload

Real Time Information Puts a Premium on Meaning What does it mean when we have real time on-demand information? It means there is no longer an information... Read more

The 28 January 2011 by Drpamelarutledge
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Mr. Self Destruct on His Creative Process

THE SOCIAL NETWORKWith Trent Reznor, Atticus Ross and Ren KlyceOn Sunday, I was fortunate to have an invitation to a screening of The Social Network, followed b... Read more

The 12 January 2011 by Happygrc
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