Theoutsideviewblog
Passionate about marketing, design and new technology, The principal author of The Outside View Blog, Jussi Piri has 10+ years of marketing and business management experience. In his career, he has managed over 18 brands from ideas to action. Among them are global and local brands the like of Maybelline, L'Oréal Paris, Studioline, Garnier, TeliaSonera, and Top-Sport. At The Outside View Blog, Jussi together with selected contributors and guest writers, focuses on giving opinions, insights and resources on marketing, design, technology and society. The opinions given are the writers own, not their employers. True to the nature of The Outside View Blog, their views are sometimes stupid, sometimes insightful, but always worth a read. There is no Chuck Norris at The Outside View Blog. We encourage you to take a look at why.
MY BLOGS
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The Outside View Blog
http://theoutsideviewblog.com/
The Outside View Blog is a small, selected group of professional designers, marketers and business people. All with 10+ years of experience in their field. We write about marketing, design, new technology and their role in society.
On occasion we might be controversial, sometimes we will be stupid and boring, hopefully we are able to be insightful and professional, originality would be great, banality not so much, and if we are funny, we are glad.
This is The Outside View Blog. There is no Chuck Norris there.
More detailed info on our themes is below.
Marketing themes: marketing management, advertising, branding, promotions, viral marketing, guerilla marketing, shopper marketing, retail marketing, marketing tools & resources, etc. Design themes: design in marketing, product design, graphic design, design trends. Technology themes: new technology, gadgets, web technology, technology in design, technology in marketing, technology shaping the society. Society themes: startups, entrepreneurship, role of design in society, role of marketing in society, role of technology in society, current news, no political news.
LATEST ARTICLES ( 27 )
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5 Things That Will Make You a Better Designer
No more witty production level tips. The web is already full of them. Instead, here I will sum up a few viewpoints which I find important to remember when... Read more
Posted on 11 April 2012 BUSINESS, MARKETING & ADVERTISING -
The Marketing Brainwash.
There are at least 46 different marketing practices around. There really are! From this set of knowledge one could imagine there would be one that got... Read more
Posted on 24 March 2012 BUSINESS, MARKETING & ADVERTISING -
No New iPad HD, Apple TV and iOS 5.1 Story. No, Nothing of Apple Today. This Is...
To boost the technology side here, I should really write about something related to Apple today. Anything about the iPad HD launch, about the new Apple TV with... Read more
Posted on 07 March 2012 BUSINESS, MARKETING & ADVERTISING -
RIP Facebook – Social Business is Here [Infographic]
Lets get it straight. The only reason this article is written, the sole reason of its existence is, that RIP Facebook is trending in Twitter. Why on earth why?... Read more
Posted on 25 February 2012 BUSINESS, MARKETING & ADVERTISING -
The Truth in Advertising: A Best Practice For Managing Ad Agency – Client...
Some say that there are 10 things, that are needed for a good advertising agency / brand owner relationship, some suggest there are 20 things, and I bet... Read more
Posted on 24 February 2012 BUSINESS, MARKETING & ADVERTISING -
What People Think I Do / What I Really Do Meme
Posted on 15 February 2012 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA, TECH -
The Happiness/Revenue/Sex Equation In Business.
On a recent article we discussed and asked for input on the topic of delivering superior Customer Experience. The sad truth being, that while 80% of companies... Read more
Posted on 15 February 2012 BUSINESS, MARKETING & ADVERTISING -
The 8% Of The Customer Experience.
Zappos and their CEO Tony Hsieh have been one of the forerunners of publicly evangelizing the importance of customer experience for business performance. Read more
Posted on 12 February 2012 BUSINESS, MARKETING & ADVERTISING -
The Perfect Product Launch. An Interview with The Cleverbot.
On 06.02.2012 we had the once in a lifetime chance to interview one of the most advanced public AI’s* around. Not a chance we were going to miss. Read more
Posted on 09 February 2012 BUSINESS, MARKETING & ADVERTISING -
Though of the Day 8: #Creativity and #Innovation
“Open the tab… Let the droplets of water shower over you… Listen to the calming hissing sound, like a distant waterfall…Relax… Tilt your head back… Run your... Read more
Posted on 06 February 2012 BUSINESS, MARKETING & ADVERTISING -
Thought of the Day 7: What We Know Now Is the Absolute Truth.
This is how it is! There’s no going around it. It has been proven so many times over, by so many factions that I cannot even begin to name them. It is the truth... Read more
Posted on 27 January 2012 BUSINESS, MARKETING & ADVERTISING -
Thought of the Day 6: #Marketing & #Perception
“Marketing is not a battle of products, it’s a battle of perceptions”. - Al Ries & Jack Trout, from The 22 Immutable Laws of Marketing. A thought written... Read more
Posted on 23 January 2012 BUSINESS, MARKETING & ADVERTISING -
Thought of the Day 5: #Catvertising Vs. #Dogvertising
I’m foreseeing a battle of epic proportions: The battle of dogs and cats over the dominion of the advertising world. The battle maybe new, but the war is as... Read more
Posted on 20 January 2012 BUSINESS, MARKETING & ADVERTISING -
The Question: When Should You Advertise? Answered.
There’s one easy rule when to advertise and when to not. One description of advertising that just nails it. “Advertising is what you do when you cannot be... Read more
Posted on 19 January 2012 BUSINESS, MARKETING & ADVERTISING -
Thought of the Day 4: $18 Million for a #Website is Crazy.
“Last week the Gifted ranked luxury hotel chain, Four Seasons, took an $18 million website overhaul live with a focus on user experience design, mobile, and... Read more
Posted on 16 January 2012 BUSINESS, MARKETING & ADVERTISING -
3 Reasons Why Viral Marketing is Popular
The holy grail of marketing is the viral effect. A piece of content that is so brilliant that it engages the audience to such a degree, that that it spreads lik... Read more
Posted on 15 January 2012 -
Thought of the Day 3: #Kisses and #Tweets
“Kiss more, tweet less.” - Maija Aalto _____________________________________________________________________________ This article is a part of the ‘Thought of... Read more
Posted on 15 January 2012 -
Thought of the Day 2: #Crowdturfing and #Marketers
“Crowdturfing, Astroturfing and Crowd Sourcing. Who the h&%l makes up these names? For the sake of the world, I hope it isn’t marketers.”... Read more
Posted on 13 January 2012 -
Thought of the Day 1: #Business and #Education
“For a business, there’s nothing more dangerous than the two degree man.” _____________________________________________________________________________ This... Read more
Posted on 12 January 2012 -
You Don’t Need Marketing.
No you really don’t. You also don’t need pants when going outside during the winter. No you don’t, but having a nice pair of warm pants on might be nice, even i... Read more
Posted on 06 January 2012
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