Business Magazine

Thought of the Day 6: #Marketing & #Perception

Posted on the 23 January 2012 by Theoutsideviewblog @outsideviewblog
Thought of the Day. Using stock images by Madetobeunique and Gojol23 at

“Marketing is not a battle of products, it’s a battle of perceptions”.

- Al Ries & Jack Trout, from The 22 Immutable Laws of Marketing.

A thought written 18 years ago, well before the generation flux, still holds the truth.

You can always try to prove us wrong.


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