Thehangline

LATEST ARTICLES ( 133 )

• McDonald’s Spicy McBites Burn Up St. Louis

  

  What do you do when you have multiple product launches back-to-back? Make them work together like Hoffman-Lewis did for McDonald’s. When it came time to... Read more

  Posted on 26 September 2012 BUSINESS, MARKETING & ADVERTISING

• Lost Bet Ends in the Most Embarrassing Billboard Ever

  

  Prominent local businessman William Huntress and his son-in-law, Omar Abu-Sitta, lost a bet. What the bet was over is unknown at the moment. But the stakes... Read more

  Posted on 18 September 2012 BUSINESS, MARKETING & ADVERTISING

• Addiction, The Good Kind

  

  Addicted to Sex. Addicted to Whiskey. Too much information? Nope, just awesome copywriting. Not just because it’s a little shocking but because it gets to the... Read more

  Posted on 13 September 2012 MARKETING & ADVERTISING

• Link Pack #1 – Fonts, Books, Presidents and Playgrounds

  We Love Typography – a searchable mashup of Pinterest and FFFFound for typography [via swissmiss]Smashing Magazine’s Free Fonts Roundup - lots of good stuff, bu... Read more

  Posted on 27 July 2012 BUSINESS, MARKETING & ADVERTISING

• Visual Metaphors Prevent Auditory Damage

  

  Remember when we used to go to concerts and that ringing in our ears was like a rite of passage? Turns out that probably wasn’t very good for us. UK organizatio... Read more

  Posted on 26 July 2012 BUSINESS, MARKETING & ADVERTISING

• Coca-Cola Billboard That Sticks With You

  [YouTube Link] I totally geek out when I see a smart idea executed with just clever use of materials. Case in point, this velcro-covered billboard by Marcel to... Read more

  Posted on 24 July 2012 BUSINESS, MARKETING & ADVERTISING

• Yes, They Used to Paint Billboards… By Hand

  

  This article is taken from the history of my good friend Craig Stevens. He started working in outdoor advertising quite a while ago. I won’t give exact dates... Read more

  Posted on 19 July 2012 BUSINESS, MARKETING & ADVERTISING

• Moss Takes Over a Billboard in a Good Way

  

  Isn’t it amazing what we can do with natural elements in out-of-home? From Contagion’s growing bacteria to this moss graffiti for Beck’s beer. Read more

  Posted on 17 July 2012 BUSINESS, MARKETING & ADVERTISING

• NFC Can Change the Game for Out of Home Advertising

  

  This guest post is by Richard Simkins, Convergence Business Director for Posterscope UK. Follow him on Twitter at @rpsimkins Out of home (OOH) and mobile have... Read more

  Posted on 11 July 2012 BUSINESS, MARKETING & ADVERTISING

• All State Unleashes Mayhem on Billboards

  

  I can’t imagine how unnerving it is to turn a corner and come upon this scene. What’s with the amazing insurance billboards lately? This is a category that... Read more

  Posted on 10 July 2012 BUSINESS, MARKETING & ADVERTISING

• Success Kid Meme Gets Even Bigger

  

  The adorable little bugger on the billboard above is quite famous. He’s known around the internet as “Success Kid” or “I Hate Sandcastles.” Starting in 2008, th... Read more

  Posted on 06 July 2012 BUSINESS, MARKETING & ADVERTISING

• Anti-Smoking Campaign in Full-Motion DOOH Glory

  

  [video link] Most digital billboards are capable of full-motion video, but local ordinances prevent out-of-home companies from using it. Olympus Media is... Read more

  Posted on 05 July 2012 BUSINESS, MARKETING & ADVERTISING

• Sukle’s Creative Well Hasn’t Dried Up

  

  Sukle’s genius out-of-home ads for Denver Water are well documented. Year after year, they keep pumping out fresh executions of the same concept for the same... Read more

  Posted on 03 July 2012 BUSINESS, MARKETING & ADVERTISING

• Project Runway’s Blinged Out Billboard

  

  The giant glittering scissors and obscure hashtag are enough to piqué my curiosity on this one. Searching Twitter and Google for this hashtag will eventually ge... Read more

  Posted on 26 June 2012 BUSINESS, MARKETING & ADVERTISING

• The Sweet Smell of State Fairs

  

  Finally, another mobile billboard that isn’t just a moving business card. NJ Creative Direction and Billboards2Go knocked this one out of the park with a... Read more

  Posted on 21 June 2012 BUSINESS, MARKETING & ADVERTISING

• Monster Vacuum Ad Doesn’t Suck

  

  Miele vacuums are known for their massive power, so what better way to communicate that than to use a massive medium, a billboard. Using only two words and a... Read more

  Posted on 12 June 2012 BUSINESS, MARKETING & ADVERTISING

• Hurricane Insurance Billboards Get Blown Away

  

  Insurance companies are known for slapping a photo of someone you don’t recognize and a cheesy tagline on their billboards then calling it a day. Usually there... Read more

  Posted on 07 June 2012 BUSINESS, MARKETING & ADVERTISING

• Diet Coke Shows How To Really Target an Audience

  

  Because of out-of-home’s ability to communicate to the masses, sometimes advertisers forget about effectively targeting an audience. Kind of like “if you’re... Read more

  Posted on 04 June 2012 BUSINESS, MARKETING & ADVERTISING

• Like Bronx, Grow a Beard

  

  Bronx Shoes, a “manly” shoe brand in South Africa, recently posted this interactive billboard in Cape Town. When you “like” the brand on Facebook, the beard... Read more

  Posted on 05 April 2012 BUSINESS, MARKETING & ADVERTISING

• Angry Birds Attack The Space Needle

  

  Image Courtesy Flickr User "moontrippers" This might be one of the coolest marketing stunts I’ve seen in a while. And it actually makes sense. For the launch... Read more

  Posted on 27 March 2012 BUSINESS, MARKETING & ADVERTISING