Marketingtango

LATEST ARTICLES ( 703 )

• Make Your Cash Registers Jingle All the Way with Pre-Holiday Direct Mail

  

  During October through December (a.k.a., the runup to the holidays), people receive more direct mail than at any other time of the year. Integrated marketers... Read more

  Posted on 16 October 2019 BUSINESS, MARKETING & ADVERTISING

• Holiday Gifting for the Execs and VIPs on Your List

  

  We love, use, and keep our branded promotional items. Whether it's the humble pen, graphic t-shirt, or logo-bearing mug, recipients keep promotional products... Read more

  Posted on 26 September 2019 BUSINESS, MARKETING & ADVERTISING

• 5 Tips for List Hygiene & Maintenance – Ensuring Clean, Quality, Accurate Data

  

  In many ways, clean data is the key to marketing success, whether you are using direct mail or email outreach. But according to ZoomInfo, 94% of businesses... Read more

  Posted on 12 September 2019 BUSINESS, MARKETING & ADVERTISING

• Your Guess-Free Guide to Creating Impactful, Digital Signage

  

  As digital signage becomes more commonplace and signs get bigger and flashier, the best way to make yours stand out is with well-designed, well-planned... Read more

  Posted on 04 September 2019 BUSINESS, MARKETING & ADVERTISING

• Choose the Right Game to Win Your Next Tradeshow

  

  Using a contest is a great way to increase foot traffic at a tradeshow or event. However, it's not all fun and games for integrated marketers: when done right,... Read more

  Posted on 28 August 2019 BUSINESS, MARKETING & ADVERTISING

• 5 Predictions for the Future of Paid Search – Get Ready for the Coming Changes

  

  Paid search has been an important part of an integrated marketers strategic planning for several years now. But-as with most things Internet-related-the times,... Read more

  Posted on 21 August 2019 BUSINESS, MARKETING & ADVERTISING

• 10 Tips for Making Your Content Clear & Enduring – Practical Advice from...

  

  Good content writing will stand the test of time, enticing readers to save a piece and re-read it periodically. Integrated marketers often find themselves in... Read more

  Posted on 14 August 2019 BUSINESS, MARKETING & ADVERTISING

• Make the Most out of Your Promotional Products Budget

  

  Here's something integrated marketers can take to the bank: promotional products work! In one survey, 83% of respondents said that they're more likely to do... Read more

  Posted on 07 August 2019 BUSINESS, MARKETING & ADVERTISING

• 3 Keys for Marketing to a Mobile Audience – Location, Reaching the Right...

  

  As of February of this year, mobile ad spend will account for almost $166bn of the $616bn total global ad spend. This fact alone demonstrates mobile... Read more

  Posted on 17 July 2019 BUSINESS, MARKETING & ADVERTISING

• Boost Your Direct Marketing Success with a Johnson Box (and Its Email Equivalent)

  

  Most integrated marketers understand there's a lot about direct mail that seems counterintuitive. First of all, the medium itself still continues to outperform... Read more

  Posted on 10 July 2019 BUSINESS, MARKETING & ADVERTISING

• 5 Tips to Align SEO with Web Design

  

  Marketers who manage search engine optimization (SEO) know how crucial it is to the overall integrated marketing strategy for generating online results. While i... Read more

  Posted on 19 June 2019 BUSINESS, MARKETING & ADVERTISING

• Break Your Data Addiction by Measuring Return On Objectives

  

  We live and market in the era of big data when you can more or less, instantly assess the performance of an email blast, a social media campaign, or a landing... Read more

  Posted on 12 June 2019 BUSINESS, MARKETING & ADVERTISING

• 3 Ways to Ensure That Your Event is Truly Experiential – Avoid the Gimmicks and...

  

  Getting experiential with events is the hottest trend for event and integrated marketers. You've seen us write about it a few times, but how can you be sure tha... Read more

  Posted on 05 June 2019 BUSINESS, MARKETING & ADVERTISING

• 3 Steps You Can Take for More Effective Mobile Landing Pages

  

  Qualified leads are essential to business success, so how do you ensure you are capturing them with your mobile outreach? The answer is to think strategically... Read more

  Posted on 29 May 2019 BUSINESS, MARKETING & ADVERTISING

• 3 MORE Social Media Tactics to Enhance Your Email Marketing

  

  With social media now in use by millions and billions of users (depending on platform), we thought it was time to revisit this article about social media tactic... Read more

  Posted on 22 May 2019 BUSINESS, MARKETING & ADVERTISING

• Gen Z Hates Marketing. Here’s How You Market to Them, Anyway.

  

  Move over, avocado toast-loving, fabric softener-killing Millennials: there's a coveted, new demographic in town. It's Gen Z, a group comprising those born... Read more

  Posted on 15 May 2019 BUSINESS, MARKETING & ADVERTISING

• 3 Tips (Plus Two Bonus Suggestions) for Maximizing Social Proof

  

  Social media is a terrific tool for sharing your message, engaging with your audience, and improving customer service performance. As many integrated marketers... Read more

  Posted on 08 May 2019 BUSINESS, MARKETING & ADVERTISING

• Think Small: The Art and Science of Writing UX Microcopy

  

  By now, marketers understand that a great website is more than the sum of its parts...and that some of those parts can be really, really small. We're already... Read more

  Posted on 01 May 2019 BUSINESS, MARKETING & ADVERTISING

• The Sweet Benefits of Putting Your Marketing Materials In An Online Storefront

  

  Here's a scenario most integrated marketers are all too familiar with: In an effort to court a new customer or close a deal, one of your reps goes rogue with... Read more

  Posted on 27 March 2019 BUSINESS, MARKETING & ADVERTISING

• 5 Steps to an Effective Marketing Plan – Tips for Small Business Success

  

  A marketing plan is just as important to business success as a business plan. While your business plan focuses on your overall objectives and strategies, a... Read more

  Posted on 20 March 2019 BUSINESS, MARKETING & ADVERTISING