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LATEST ARTICLES ( 703 )

• Accessible Signage Can Help Your Business Thrive

  

  When it comes to integrated marketers' store signage, 'ADA-compliant' and 'powerful' aren't mutually exclusive concepts. Signage that's sensitive to the needs o... Read more

  Posted on 13 March 2019 BUSINESS, MARKETING & ADVERTISING

• Tips for Measuring User Experience – Get a Complete Picture of Your Website’s...

  

  When it comes to websites, there is far more to measuring site performance than the typical analytics behind traffic, bounce rate, and conversions. Website... Read more

  Posted on 06 March 2019 BUSINESS, MARKETING & ADVERTISING

• 5 Psychology-Inspired Hacks to Increase Landing Page Conversions

  

  It's often said that the best direct marketing efforts are part art and part science - but what drives art, science, and everything else we do in this business... Read more

  Posted on 27 February 2019 BUSINESS, MARKETING & ADVERTISING

• Top 10 Social Media Trends for 2019 – What Small Businesses Need to Know

  

  Social media marketing is no longer a "nice-to-have" but a necessary communications tool in the integrated marketer's toolbox. In fact, social media is such an... Read more

  Posted on 20 February 2019 BUSINESS, MARKETING & ADVERTISING

• 4 Reasons to Embrace Digital Signage for Internal Communications

  

  If you're a marketer who has made the investment in (and is reaping the rewards of) digital signage, why should your customers have all the fun? Digital signs... Read more

  Posted on 13 February 2019 BUSINESS, MARKETING & ADVERTISING

• 5 Predictions for Event Marketing in 2019 – Find Success by Adopting These Trends

  

  If you're like most integrated marketers tasked with event marketing and planning, you probably have a list of event hits and misses from last year-what went... Read more

  Posted on 06 February 2019 BUSINESS, MARKETING & ADVERTISING

• Search-Friendly Copywriting – 5 Tips for Maximizing Your Content

  Copywriting is the art and science of getting readers to act. But the volume of written content that is pushed out across the Internet each day can make it... Read more

  Posted on 30 January 2019 BUSINESS, MARKETING & ADVERTISING

• 9 for ’19: Web Design Trends for 2019

  

  Sticky navigation, increased interactivity, and longer landing pages are just a few of the Web design trends that integrated marketers will see dominating in... Read more

  Posted on 23 January 2019 BUSINESS, MARKETING & ADVERTISING

• 4 of the Biggest Mobile Marketing Mistakes to Avoid – Don’t Let These Potential...

  

  Users spend more than five hours a day on their smartphones, and mobile devices account for more than half of all online traffic in the U.S. These statistics... Read more

  Posted on 16 January 2019 BUSINESS, MARKETING & ADVERTISING

• The 3 Things to Consider When Exploring Social Media Listening – Learn from...

  

  While social media offers unprecedented opportunities for small businesses to reach customers, it's not as simple as click and go. Integrated marketers need to... Read more

  Posted on 09 January 2019 BUSINESS, MARKETING & ADVERTISING

• What Account-Based Marketing is and Why You Need to Try It

  

  Account-based marketing (ABM) has gone from being "the next big thing" to a tested, trusted alternative to traditional lead-gen, consistently delivering better... Read more

  Posted on 03 January 2019 BUSINESS, MARKETING & ADVERTISING

• 7 Mobile Marketing Tips to Increase Conversion Put the Customer First: Trust,...

  

  While mobile devices are the preferred way for users to access the web, desktop systems maintain the lead in online commerce. But technological advances to... Read more

  Posted on 27 December 2018 BUSINESS, MARKETING & ADVERTISING

• How the Secrets of Persuasion Boost Content Marketing Effectiveness

  

  If your integrated marketing team posts blogs, writes social media posts, produces podcasts or uses video to share information, they are involved in the practic... Read more

  Posted on 20 December 2018 BUSINESS, MARKETING & ADVERTISING

• Why You Absolutely, Positively, 100% Must Have a Solid Marketing Plan

  

  Looking to launch a new product, service, or business? A good marketing plan can make or break your success. Here are the benefits integrated marketers will... Read more

  Posted on 18 December 2018 BUSINESS, MARKETING & ADVERTISING

• 5 Bid Ideas for Small Business Video

  

  Why video marketing moves customers - and how to get moving with it! If you've talked yourself out of using video because you thought it was too complicated or... Read more

  Posted on 13 December 2018 BUSINESS, MARKETING & ADVERTISING

• Blend Experiential and Social to Create an Unforgettable Event

  

  Integrated marketers looking to create an unforgettable event can blend social and experiential marketing. Refinery 29's 29 Rooms event is a case study in... Read more

  Posted on 11 December 2018 BUSINESS, MARKETING & ADVERTISING

• The Latest E-Commerce Features to Get Your (Virtual) Cash Register Ringing

  

  In 2018 (almost 2019!), e-commerce has gone so far beyond just an online storefront, giving integrated marketers powerful tools to increase sales and build a... Read more

  Posted on 20 November 2018 BUSINESS, MARKETING & ADVERTISING

• 6 Steps to a Stronger B2B Brand.

  

  Google "B2B branding" and what do you get? Around 24,400,000 results. Whew! So how does an industrious integrated marketer boil down millions of thoughts into... Read more

  Posted on 15 November 2018 BUSINESS, MARKETING & ADVERTISING

• Why Cold Email is (still) a Hot Marketing Idea.

  

  In an age of data and analytics, this personal approach stands out. When most integrated marketers ponder email campaigns, thoughts gravitate to opt-in mailing... Read more

  Posted on 12 November 2018 BUSINESS, MARKETING & ADVERTISING

• The Non-Photographer’s Guide to Working with Stock Photography

  

  Clear, distinctive photographs are hugely important for developing your brand's visual language. Stock photos create a level playing field for integrated... Read more

  Posted on 08 November 2018 BUSINESS, MARKETING & ADVERTISING